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Striking Gold with Viral Video's web sensation

Our quirky talking head endorsements were entertaining and "shareable". By leveraging Lindsay Lohan's social media influence, we made an overnight household name.

Lindsey Lohan TV Commercial

The Challenge wanted to leverage their partnership with Lindsay Lohan to draw attention to their web services, but cutting through the noise online is not an easy feat.

The Solution

A quirky endorsement video featuring the famous actress, that was designed to go viral.

With the potential eyeballs online, it’s no wonder businesses make a go at viral videos. But in order for the campaign to work, we would need to accomplish a few things with the video:


  • Nail the humorous tone that would make the video “shareable” on social media.
  • Appeal to entertainment news sources that would write articles and push the video to a larger audience.
  • Inform and convince potential clients to use the service.

Once our team shared a common goal with the team, we were ready to direct the videos. Carefully assembling the equipment we would need to make it happen, we set off for Dubai.


The series of Lindsay Lohan endorsements went viral, amassing over 400K views on YouTube and hitting the front page of Reddit. Articles were written in Buzzfeed News, the Hollywood Reporter, Newsweek, Entertainment Weekly, and Cosmopolitan, greatly increasing the traffic being driven back to


Gerald Gorman, CEO of, had this to say about working with Awakened Films:

“The Lindsay Lohan endorsement videos for received amazing coverage from nearly every major media outlet and we hit a home run in viral traffic on Twitter, Instagram, Youtube, etc. Lindsay is a fan and we are delighted we found Jason and his team.”

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