Lawyer.com's web sensation
Our quirky talking head endorsements were entertaining and "shareable". By leveraging Lindsay Lohan's social media influence, we made Lawyer.com an overnight household name.
Lawyer.com wanted to leverage their partnership with Lindsay Lohan to draw attention to their web services, but cutting through the noise online is not an easy feat.
A quirky endorsement video featuring the famous actress, that was designed to go viral.
With the potential eyeballs online, it’s no wonder businesses make a go at viral videos. But in order for the Lawyer.com campaign to work, we would need to accomplish a few things with the video:
Once our team shared a common goal with the Lawyer.com team, we were ready to direct the videos. Carefully assembling the equipment we would need to make it happen, we set off for Dubai.
The series of Lindsay Lohan endorsements went viral, amassing over 400K views on YouTube and hitting the front page of Reddit. Articles were written in Buzzfeed News, the Hollywood Reporter, Newsweek, Entertainment Weekly, and Cosmopolitan, greatly increasing the traffic being driven back to Lawyer.com.
Gerald Gorman, CEO of Lawyer.com, had this to say about working with Awakened Films:
“The Lindsay Lohan endorsement videos for Lawyer.com received amazing coverage from nearly every major media outlet and we hit a home run in viral traffic on Twitter, Instagram, Youtube, etc. Lindsay is a fan and we are delighted we found Jason and his team.”