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The Promise of Lifelong Memories with Film

Narrative Promotional Video for HotelierCo

Our short film featured the very best of Cape May, drawing an audience of potential customers with the promise of an unforgettable vacation.

Hotelierco Video

The Challenge

HotelierCo is the first company to make hotel crowdfunding available in the U.S. But with so many unique locations, the question arose: how do we educate investors about what a HotelierCo hotel would offer to its guests? What memories would their hotels create?

The Solution

A narrative short film that follows a vacationing couple and the wide variety of adventures available to them at the HotelierCo Cape May location.

We listened to the goals of the HotelierCo. team, then wrote and storyboarded the film according to their needs:

 

  • An appeal to their target demographic: prosperous millennials, most likely commuters in the North East/New York area.
  • A tone that made Cape May appealing to younger travelers: chic, fast-paced, and hip.
  • Captivating visuals that made the short film “shareable” on social media: a 4K drone, professional gimbal, waterproof and high-speed cameras were the tools we needed.

Awakened Films is an amazing, creative team to work with. They’re incredibly professional, create stellar visuals and go above and beyond to help bring your vision to life.

HotelierCo

Jenn Hambric
Digital Marketing Director, HotelierCo

Once we were on the same page, the filming was efficient and productive. After two days, we had shot scenes at over ten unique locations. We did Cape May justice, scouting the very best of the shore town and featuring the most flattering locales.

Hotelierco
Hotelierco Case Study

The result was a “shareable” short film experience that was sharp enough to grab the attention of the intended millennial demographic. Along with the Cape May featurette, HotelierCo put our filming time to use with a series of talking head videos explaining their company and process.

Results

The film helped HotelierCo to draw investors that were excited and informed.

 

Nathan Kivi, CEO of HotelierCo had this to say about the final video:

“With flexibility of form and style, Awakened Films created a video that was simply spectacular! Home run.”

 

As for their experience with our team, Jenn Hambric, HotelierCo Digital Marketing Director, said:

“Awakened Films is an amazing, creative team to work with. They’re incredibly professional, create stellar visuals and go above and beyond to help bring your vision to life. Our team at HotelierCo really appreciated their courtesy, as well as the quick turnaround time for their service.”


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