The Art and Science of Stellar Storytelling Video Marketing Blog
Most b2b videos don’t fail because of bad lighting or a mediocre edit. They fail because nobody agreed[...]
READ MORE Most b2b videos don’t fail because of bad lighting or a mediocre edit. They fail because nobody agreed on what the video was supposed to do before the camera started[...]
Here is a thing that happens all the time…A marketing manager sits down with her team and says: “We need a video.” Everyone agrees. Leadership is excited. There’s a budget[...]
Last month, a local restaurant owner walked into our New Jersey production studio with a familiar look of desperation. Her Instagram account had been collecting dust for eight months. She’d[...]
I noticed something strange happen last month. A client called me, frustrated. They’d spent years building their SEO, invested heavily in content marketing, and ranked well on Google for their[...]
Most video content loses viewers before the first sentence is finished. You’ve seen it in analytics dashboards. Audience retention graphs dropping like a ski slope. Bounce rates climbing. Leadership teams[...]
