Skip to main content

Frame by Frame

The Art and Science of Stellar Storytelling

Why Explainer Video Production Might Be Your Business’s Secret Weapon

By Jason Schuler on February 1, 2024

A man looks towards an animated graphic of an explainer video

You’re a savvy business owner, right? You’ve heard the buzz about how essential it is to have quality digital content, especially with the fierce competition online. One tool that stands out among the rest? Explainer video production. But what’s the hype all about? And why should you consider investing your marketing dollars with a reputable explainer video company?

Amid the noise of tweets, memes, and ever-evolving algorithms, this shining beacon of communications is here to help us along our digital marketing journey.  And this isn’t just any video; it’s a powerful storytelling tool waiting to amplify your brand’s message. Let’s dive deep into the captivating world of explainer video production and uncover why it’s the unsung hero of digital content.

A Symphony of Visuals and Narratives: What’s an Explainer Video?

Imagine being tasked with piecing together a puzzle. Each piece represents a fragment of your brand’s story, values, products, or services. And, of course, it’s the human condition to be in a hurry to get things done.  While it’s tempting to cobble that bad boy together and slap it on the web, you may wind up with a confusing, tangled mess of disjointed information.  An explainer video doesn’t just hand you the completed picture; it’s an enchanting dance of visuals and narratives, weaving each piece of the story seamlessly into place.

A corporate executive draws onscreen of an explainer video

At its essence, an explainer video is a brief animated or live-action clip meticulously crafted to distill complex concepts into digestible, engaging, and memorable content. An explainer video can also utilize montage visuals with a voice-over or a live-action host to talk viewers through the intricacies of the concepts being explained. The brilliance lies in its brevity and ability to engage viewers in minutes or even seconds.

Explainer Videos are, by nature, designed to illustrate complex ideas in a clear, engaging, and concise manner. But why are they so effective? Well, for starters, our brains are hardwired to absorb visual information. Combine compelling visuals with a clear message, and you’ve got a winning formula. With the right explainer video maker, your message can be transformed into a visually engaging story that resonates with your audience.

It’s the Swiss Army knife of digital content – compact yet powerful, straightforward yet impactful.

The Art and Science Behind Creating Impactful Explainer Videos

But not all explainer videos are made equal. It’s not about merely throwing together some animations or hiring an explainer video maker. The best explainer videos, the ones that truly resonate and leave an indelible mark, are crafted by experts who understand the intricate dance between narrative and visuals.

Human brains are innately drawn to stories and visuals. They help us understand, relate, and remember. Explainer videos brilliantly combine the right brain’s creativity and the left brain’s analytical systems, making them a potent tool in the marketer’s arsenal. While a well-crafted article or an impressive infographic can do wonders, an explainer video can take a viewer on a dynamic journey, all within a few short minutes.


Take a peek at this new jersey explainer video production we created to help young people unpack the realities of cannabis use:

It’s easy to see how an explainer video such as this can more easily translate complex information than a pamphlet or set of slides!

The World of Explainer Video: Richer Than You Think

If you’re imagining a plain-jane hand sketching on a whiteboard or generic animation with stock characters, it’s time to broaden your horizon. Explainer videos come in all shapes and sizes. And, an experienced explainer video company will help you explore a rich tapestry of styles, tones, and approaches. From playful animations to gripping live-action stories, from whimsical doodles to sleek motion graphics – the possibilities are endless.

And while the upfront cost might make some hesitant, consider the ROI…A well-executed explainer video can skyrocket engagement, boost SEO, increase conversion rates, and solidify brand recall. It can also replace or supplement existing training materials, or condense the onboarding journey of new customers and employees.  A well-executed explainer video is an investment that will return ten-fold.

You can learn more about corporate video production here.

Embarking on the Explainer Video Journey: Choosing the Right Partner

Choosing the right explainer video production company is crucial. They don’t just sell you a video; they collaborate with you to weave your brand’s essence, voice, and message into a captivating story. They’re not just vendors; they’re storytellers, psychologists, and artists.A videographer frames an explainer video

You could venture into DIY territory, armed with enthusiasm and a sprinkling of creativity. However, the allure of professional explainer video agencies or production companies is undeniable. Their arsenal isn’t just high-end equipment or sophisticated software; it’s a deep-rooted understanding of storytelling, pacing, and visual appeal.

Think of it as planting a seed. While there’s an initial outlay, the blossoms—in the form of increased brand visibility, engagement, and conversions—offer a fruitful return on investment. For businesses desiring a unique touch, many agencies such as ours craft custom explainer videos, molding the narrative to resonate deeply with your brand’s persona.

The Power of Explainer Video Production in Today’s Digital Age

At its core, an explainer video is a short, animated digital clip designed to illustrate complex ideas in a clear, engaging, and concise manner. Imagine having the ability to convey your brand’s story, explain a product, or introduce a service within  minutes. That’s the magic of explainer video production.

But why are they so effective? Well, for starters, our brains are hardwired to absorb visual information. Combine compelling visuals with a clear message, and you’ve got a winning formula. With the right explainer video maker, your message can be transformed into a visually engaging story that resonates with your audience.

Moreover, explainer videos serve as a beacon of efficiency and effectiveness in today’s fast-paced digital landscape. They cut through the noise of traditional advertising, allowing businesses to stand out in a crowded marketplace. By leveraging the power of social media platforms, explainer videos can be easily shared and reach a vast audience quickly, increasing brand awareness and engagement. The versatility also means they can be used across various digital platforms – from websites to email campaigns, enhancing your digital marketing strategy.

Lastly, the return on investment (ROI) for explainer video production is compelling. By simplifying complex concepts and making them accessible, explainer videos increase understanding and retention among potential customers, which often leads to higher conversion rates. As analytics tools become more sophisticated, businesses can track the performance of their videos, fine-tuning their content to better meet the needs of their audience. In the digital age, where attention is the new currency, explainer videos are an invaluable asset for any brand looking to make a lasting impact.

You can delve deeper on the topic of corporate video production here.

Inspiring Explainer Video Examples

An actress appears on the monitor of an explainer productionBefore diving into purchasing explainer video services, it’s a good idea to review various explainer video examples. Do a search on YouTube or Vimeo, using the topic “Best Explainer Videos” or “Business Explainer Video Production”. These results will offer invaluable insights into what works and what doesn’t for your company or brand. Look for videos that effectively convey a message, engage the viewer, and leave a lasting impression.

As the web becomes more crowded, brands will constantly seek innovative ways to stand out. Explainer videos and their unique blend of storytelling & visual appeal are poised to be at the forefront of this evolution. Whether you’re a startup trying to explain a novel concept or a seasoned company introducing a new product, the explainer video is your ticket to capturing the whole-hearted attention of your ideal audience.

The Bottom Line on Video Marketing Tools

Content is king in today’s digital age. Having an arsenal of effective marketing tools is a must. Explainer videos, with their ability to simplify complex topics and captivate audiences, should be near the top of your marketing wish list. If you’re looking to untangle complex topics, elevate your brand, and drive tangible results, it’s time to dive into the world of explainer video production. 

Reach out and schedule a no-strings-attached advice session.  Happy to help you on your video production journey!


Let's Work Together