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The Art and Science of Stellar Storytelling

Create Marketing Videos for Business Growth

By Gillian Schuler on April 1, 2024

marketing video for business info graphic

Businesses of all sizes constantly seek new and innovative ways to stand out from the competition and drive growth. One highly effective tool that has gained significant traction in recent years marketing videos. With the power to convey information, captivate audiences, and inspire action, marketing videos have become an essential component of successful marketing strategies. Read on to learn more about the potential of marketing videos for businesses and provide actionable insights on how to leverage this medium to drive growth.

What Is Video Marketing for Business?

marketing video infographicVideo marketing is a strategic approach that utilizes compelling video content to engage, educate, and convert potential customers. The possibilities are endless, from product demonstrations and customer testimonials to video commercials. The key objective is to inspire viewers to take action, whether it’s making a purchase, subscribing to a channel, or engaging with the brand somehow. Unlike traditional advertising, video marketing focuses on providing value and building relationships with the audience.

Why Is Video Marketing Important?

Small business video marketing can be very effective. It’s reported that 96% of people have watched videos to learn more about a business’s products or services, and 84% of them made a purchase after watching a video. Also, 69% of people prefer video to learn about a product or service over other methods. Marketing videos for business not only expose your offerings to a wider audience but also help establish trust, showcase your brand values, and create a memorable impression. In fact, 82% of consumers are more likely to purchase from a brand with shared values.

Creating marketing videos for New Jersey businesses is one part science, one part psychology, and, one part creativity. Awakened Films is constantly tasked to tell the stories of these corporations and businesses in NJ. Each production process is customized to that client’s goals and needs, attaining the maximum ROI. Take a moment to experience the breadth and depth of this work in the corporate video marketing showreel below:

Ways Marketing Videos for Businesses Produce Growth


  • Enhancing user engagement. Video has the power to captivate and retain the attention of viewers, making them spend more time on your website. Studies show that the average internet user spends 88 percent more time on a website with video.
  • Boosting search engine optimization (SEO). Video content can significantly improve your website’s search engine ranking. Web pages with videos are 53 times more likely to appear on the first page of Google search results. Additionally, companies that use video content generate 41% more online traffic than those that do not.
  • Increasing conversion rates. Businesses that utilize video marketing experience a 49% faster revenue growth rate than those that do not. Moreover, websites with video content have an average conversion rate of 4.8%, surpassing the 2.9% conversion rate of websites without video.
  • Differentiating your brand. Video marketing provides an opportunity to showcase your brand’s unique personality, values, and expertise. By creating high-quality, professional videos that resonate with your target audience, you can differentiate your brand from competitors and leave a lasting impression.

Types of Marketing Videos for Business

There is a wide range of marketing videos that businesses can leverage to achieve their specific goals, whether it be brand awareness, recruitment, internal communications or even traditional marketing. Let’s explore some of the most effective types of marketing videos:

Three crew members work on a marketing video

  • Brand storytelling
  • Product demonstration
  • Commercial video
  • Customer testimonial
  • Explainer
  • Training / How-to video
  • Event highlight

Tips to Crafting an Effective Marketing Video for Business

Creating a successful marketing video requires careful planning, attention to detail, and a deep understanding of your target audience. Below are some essential tips to consider when crafting your marketing video. As always, choose the options that are authentic to your brand and overall vision. A reputable video marketing agency will help guide you through these steps, too.

Define Your Goals and Target Audience

Begin by clearly defining your goals for the video and identifying your target audience. What action do you want viewers to take after watching the video? Who are you trying to reach with your message?

Develop a Compelling Storyline

Craft a compelling storyline that resonates with your audience and aligns with your brand values. Your chosen video production company will know that your video should have a clear beginning, middle, and end, taking viewers on a journey that captivates their attention and inspires them to take action.

Plan the Visuals and Script

Determine the visuals, shots, and scenes that will effectively convey your message. Ensure that the visuals align with your brand identity and support the narrative. Developing a script that complements the visuals, incorporates key messages, and includes a call to action takes careful thought, too.

Incorporate Branding Elements

Infuse your marketing videos for business with branding elements to reinforce your brand identity. This can include your logo, brand colors, fonts, and any other visual or auditory cues synonymous with your brand.

Pay Attention to Production Quality

Work with a company that  and professional techniques to ensure your video looks and sounds professional. Clear audio, crisp visuals, and smooth editing contribute to a polished final product that reflects positively on your brand. A reputable video production agency can make you look and sound like a subject matter expert.

Icons showing a computer and smart phone & marketing video distribution

Optimize for Distribution

Work with your video marketing agency to optimize your video for distribution on various platforms, including your website, social media channels, email campaigns, and video hosting platforms like YouTube or Vimeo. Tailor the video’s length, format, and captioning to suit each platform’s requirements and audience preferences. Sometimes this even means a re-edit to 9:16 or for brevity.

Track and Analyze Performance

Once your video is live, track its performance using analytics tools. Monitor metrics such as views, engagement, click-through rates, and conversions to gauge the video’s effectiveness. Use this data to create a plan for your next series of videos and outreach.

Marketing videos for business can transform your business by engaging audiences, boosting SEO, increasing conversions, and differentiating your brand. To learn more about making engaging videos to extend your brand, contact one of the professionals at Awakened Films to learn more.

Want a deeper dive? Check out this post: why hiring a video marketing agency is a game changer.



socialpilot – video marketing statistics
serpwatch – video marketing statistics
linkedin – why video seo is becoming more important


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