Why Explainer Video Production Might Be Your Business’s Secret Weapon

et’s be honest, marketing today is a battlefield. With everyone vying for attention online, it’s tough to cut through the noise. But here’s the thing: explainer videos are like your secret weapon. They’re not just trendy; they’re incredibly effective at grabbing your audience and making a real impact. And the best part? Businesses of all shapes and sizes are using them to win big.

What is an Explainer Video? (In Plain English)

Think of it like this: an explainer video is your chance to explain something complex in a way that’s actually fun to watch. Launching a new product? Need to explain how your service works? Want to build some serious buzz around your brand? Explainer videos are your go-to.

Why Explainer Videos Are Killing It in Marketing

• People Actually Watch Them: Let’s face it, most of us would rather watch a video than read a wall of text. Explainer videos are engaging, and they keep people hooked.

• They Make Things Easy to Understand: Ever read something and felt like you needed a dictionary? Explainer videos break down complex ideas so everyone can get it.

• They Drive Sales: Show, don’t just tell! Explainer videos are awesome at demonstrating the value of what you offer, which means more sales.

• People Remember Your Brand: Visuals and stories stick with us. Explainer videos help people remember your brand long after they’ve watched.

• Google Loves Them: Want to rank higher in search results? Explainer videos can give your SEO a serious boost.

Types of Explainer Videos (Spice Things Up!)

• Animated Explainer Videos: Bring your story to life with eye-catching animation.
• Live-Action Explainer Videos: Use real people and settings to show the human side of your brand.
• Whiteboard Explainer Videos: Sometimes, simple is best. Whiteboard videos explain things clearly and directly.
• Screencast Explainer Videos: Perfect for showing off software or digital products in action.

Take a peek at this new jersey explainer video we created to help young people unpack the realities of cannabis use:

It’s easy to see how an explainer video such as this can more easily translate complex information than a pamphlet or set of slides! Clearly, explainer videos are awesome for any business or organization. But let’s talk about why they’re especially killer for businesses right here in the Garden State. New Jersey’s got it all: bustling cities, charming towns, and a whole lot of competition. Whether you’re in Hoboken or Hammonton, you need a way to stand out from the crowd.

Why Jersey Businesses Love Explainer Videos

They show case the local flavor – Got a restaurant with the best Taylor Ham (or is it pork roll?) in town? An explainer video can capture that Jersey charm and make people crave a visit. They build community – Jersey folks are proud of their communities. Explainer videos can highlight your local roots and connect with customers on a personal level. They cut through the noise – From the shore to the city, everyone’s fighting for attention. Explainer videos help you rise above the noise and make a lasting impression. They support Garden State businesses – Jersey businesses love to support each other. By working with a local video production company, you’re keeping those Jersey dollars right here in the Garden State.

How Jersey Businesses Are Using Explainer Videos

• Training: Unpack the difficult to understand, expand the reach of trainers and build confidence with employees.
• Healthcare: Explain complex medical procedures, promote new treatments, and build trust with patients.
• Education: Engage students with online learning, explain school programs, and attract new enrollments.
• Tourism: Highlight the best of our state, from our beaches and boardwalks to our historical landmarks and vibrant cities.
• Technology: Explain innovative software solutions, demonstrate app features, and attract investors.

The Jersey Advantage

New Jersey is home to some seriously talented video production companies. These folks know how to capture the essence of our state and create videos that resonate with Jersey audiences. They’re not just making videos; they’re telling stories that connect with people. Bonus Tip: Don’t forget to share your explainer videos on social media! Tag your location and use relevant hashtags to reach even more Jersey customers.

Finding the Right Explainer Video Crew

Choosing the right explainer video production company is crucial. They don’t just sell you a video; they collaborate with you to weave your brand’s essence, voice, and message into a captivating story. They’re not just vendors; they’re storytellers, psychologists, and artists.

You could venture into DIY territory, armed with enthusiasm and a sprinkling of creativity. However, the allure of professional explainer video agencies or production companies is undeniable. Their arsenal isn’t just high-end equipment or sophisticated software; it’s a deep-rooted understanding of storytelling, pacing, and visual appeal.

If you are looking for an explainer video production company that produces results, here’s what to look for:

• They Know Your Audience: They should be able to create a video that speaks directly to your ideal customer.
  
• They’ve Got the Chops: Check out their past work and see if they have a track record of success.
• They’re Team Players: They should collaborate with you every step of the way to make sure your vision comes to life.

The Power of Explainer Video Production in Today’s Digital Age

At its core, an explainer video is a short, animated digital clip designed to illustrate complex ideas in a clear, engaging, and concise manner. But why are they so effective? Well, for starters, our brains are hardwired to absorb visual information. Combine compelling visuals with a clear message, and you’ve got a winning formula. With the right explainer video maker, your message can be transformed into a visually engaging story that resonates with your audience.

Moreover, explainer videos serve as a beacon of efficiency and effectiveness in today’s fast-paced digital landscape. They cut through the noise of traditional advertising, allowing businesses to stand out in a crowded marketplace. By leveraging the power of social media platforms, explainer videos can be easily shared and reach a vast audience quickly, increasing brand awareness and engagement. The versatility also means they can be used across various digital platforms – from websites to email campaigns, enhancing your digital marketing strategy.

Lastly, the return on investment (ROI) for explainer video production is compelling. By simplifying complex concepts and making them accessible, explainer videos increase understanding and retention among potential customers, which often leads to higher conversion rates. As analytics tools become more sophisticated, businesses can track the performance of their videos, fine-tuning their content to better meet the needs of their audience. In the digital age, where attention is the new currency, explainer videos are an invaluable asset for any brand looking to make a lasting impact.

You can delve deeper on the topic of corporate video production here.

Inspiring Explainer Video Examples

Before diving into purchasing explainer video services, it’s a good idea to review various explainer video examples. Do a search on YouTube or Vimeo, using the topic “Best Explainer Videos” or “Business Explainer Video Production”. These results will offer invaluable insights into what works and what doesn’t for your company or brand. Look for videos that effectively convey a message, engage the viewer, and leave a lasting impression.

As the web becomes more crowded, brands will constantly seek innovative ways to stand out. Explainer videos and their unique blend of storytelling & visual appeal are poised to be at the forefront of this evolution. Whether you’re a startup trying to explain a novel concept or a seasoned company introducing a new product, the explainer video is your ticket to capturing the whole-hearted attention of your ideal audience.

The Bottom Line on Video Marketing Tools

Videos are engaging, informative, and they drive results. If you’re a Jersey business looking for attention and trust, explainer videos are a game-changer for marketers and communicators. With their ability to simplify complex topics and captivate audiences, explainers should be near the top of your video marketing wish list. Go ahead, untangle those complex topics, elevate your brand, and drive tangible results…It’s time!

Reach out to Awakened Films for a schedule a no-strings-attached advice session today. 

 

Read on for more information on the topic of video marketing:

https://awakenedfilms.com/your-guide-to-b2b-video-marketing/

https://awakenedfilms.com/small-business-and-video-marketing-what-you-need-to-know/

https://awakenedfilms.com/create-marketing-videos-for-business-growth/

https://awakenedfilms.com/video-marketing-in-2024-navigating-the-next-wave/