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Frame by Frame

The Art and Science of Stellar Storytelling

The Animated Revolution: Why Your Brand Needs Animation Video Services

By Jason Schuler on September 1, 2023

New Jersey editor works on a keyboard and mouse creating an animation

Picture this: You’re scrolling through your social media feed, and an animated video catches your eye amidst the sea of static images and text-heavy posts. It’s colorful, dynamic, and immediately grabs your attention. That’s the power of animated content in today’s digital age. But what makes it such a game-changer for brands and businesses?

Cartoon picture of an artist drawing an animation

Animation Videos: More Than Just Cartoons

When we think of an animation video, most of us immediately recall our favorite childhood cartoons. However, the world of animated videos has evolved dramatically. Today, these are sophisticated, well-crafted pieces of content that can convey complex messages in simple, engaging ways.

Consider the explosion of animated music videos in recent years. They are not just for mainstream artists but also for brands that want to create a memorable marketing campaign. These videos can tell a story, evoke emotion, and leave an everlasting impact, all without a live shoot!

The Best of the Best: Diving into Quality Animated Content

If you’ve ever wondered what separates the best animated videos from the tired and overlooked content we have all ignored, it really boils down to a combination of storytelling, quality of animation, and that ‘hook factor’. A video animation company that understands these nuances can create content that resonates and engages and creates alignment with the brand’s external messaging. Check out this animated video we produced for a wonderful NJ nonprofit organization:

Why Every Company Needs an Animation Video Service

  • Versatility: Whether you’re looking for company animation videos to train staff regarding a complex task or an animated video film for a grand product launch, there’s an animated solution for virtually every need.
  • Engagement: Animated videos are known to boost engagement rates. The vibrant visuals and compelling narratives make viewers more likely to watch, share, and act.
  • Cost-Effective: Unlike traditional filming, animation doesn’t require location shoots, actors, or expensive equipment. Animated video companies offer a range of packages catering to different budgets.

Choosing the Right Video Animation Service With countless animation video companies out there, how do you pick the right one? Here are some pointers:

  • Portfolio: The best video animation companies will have a rich portfolio showcasing a variety of styles.
  • Testimonials: Happy clients often mean a job well done. Look for reviews and feedback.
  • Versatility: Whether you want a simple animated video or a full-blown animated film, the company should be flexible in its offerings.

The Studios at Awakened Films pre-lighting on set

From Studio to Screen: The Animation Process

Ever wondered how these videos come to life? It all starts at the animation video studio. Here, creative minds brainstorm, storyboard, and design the visuals. The video animation studio is where concepts transform into dynamic animated content. With the right team and tools, the animation studio video production process can be swift and seamless.

New Jersey has recently become a hub of video animation.  From pharma animations to corporate animations, nonprofit animations to commercial animations – Our diverse and densely populated state is home to hundreds of world-class companies all in need of quality video animations that tell important stories.

Concluding Thoughts

As we sail further into the digital age, static content is taking a backseat, and animated content is driving engagement. An animation video service isn’t just an add-on; it’s a necessity for brands looking to make a mark with new customers and stay engaged with existing customers.

Whether you’re a startup dreaming big or a seasoned brand aiming to rejuvenate your content strategy, animated videos offer a dynamic, cost-effective, and engaging solution. So, why wait? Dive into the animated revolution and let your brand’s story shine brighter than ever.

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