Frame by Frame
The Art and Science of Stellar Storytelling
By Jason Schuler on August 1, 2023
For those communications managers and public relations masterminds deeply engrossed in the corporate world, have you ever paused to think about the magic of corporate videos? No, I’m not talking about those grainy, yawn-worthy clips from the early 2000s. Dive in with me as we explore the realm of corporate video production and its transformative impact on internal communications.
In order to look ahead, let’s first rewind or a bit of context from the past. Gone are the days when corporate video meant dry, robotic presentations. Today, corporate films are engaging narratives, painting vivid stories about a company’s culture, vision, and values. They’re dynamic, impactful, and – dare I say it – downright exciting. Check out this corporate video we created for The National Association Of Corporate Directors New Jersey:
Now, not all videos are made equal. So what makes such a difference between tired and transformative? it really comes down to the team behind the scenes. Opting for a professional corporate video production agency ensures a blend of creativity and corporate insight. They’re not just wielding cameras; they’re crafting stories that resonate.
What’s your flavor? An animation explainer, a behind-the-scenes sneak peek, or a heartfelt message from the CEO? With varied corporate video production services available, there’s something for every palette. From conceptualization to final edits, these studios offer a buffet of options.
Ever googled “corporate video production near me”? There’s a reason. Collaborating with a local team fosters ease of communication, flexibility, and a personal touch. It’s about building relationships, not just ticking off tasks.
New Jersey is chock full of videographers and video production companies. But that does not mean that all video companies are created equal. Have a deep look at the talent pool and their precise specialities. Browse their body of work. Sadly, many professional video companies purporting themselves as a do-it-all brand actually specialize in weddings and bar mitzvahs. Save yourself the trouble of explaining to your boss why the corporate video sucked and hire a company with a tried and true track record!
There’s video production, and then there’s the best corporate video production. The cream of the crop. These studios are distinguished by their meticulous attention to detail, innovative approach, and the sheer quality of content. Corporate videos are powerful tools for training, onboarding, brand-building, and fostering a cohesive corporate culture. Use it, share it, celebrate it! Remember, it’s an investment, and your organization deserves the best.
As we wrap up this deep dive, consider this: in an age of digital overload, the human touch stands out. Corporate videos, especially those carved with care and creativity, bring a slice of humanity to the corporate jungle. So, if you’re toying with the idea of video production corporate style, I say take the plunge. And while you’re at it, reach out to the best corporate video production company in your vicinity.
Here’s to compelling narratives and powerful visuals!