The Animated Revolution: Why Your Brand Needs Animation Video Services

By Jason Schuler on September 1, 2023

New Jersey animator works on a keyboard and mouse creating an animation

In today’s digital world, where content is king, it’s getting harder and harder to stand out. Static images and text-heavy posts just don’t cut it anymore. You need something dynamic, something captivating, something… animated.

Animated videos are like a breath of fresh air in a crowded social media feed. They’re eye-catching, engaging, and incredibly versatile. But why exactly are they such a game-changer for brands like yours?

Beyond Cartoons: The Power of Animated Storytelling

Forget about Saturday morning cartoons. Today’s animated videos are sophisticated tools for communication. They can:

Simplify complex ideas: Explain your product, service, or mission in a way that’s easy to understand.
Evoke emotion: Connect with your audience on a deeper level through compelling narratives and visuals.
Boost brand awareness: Create memorable and shareable content that increases your reach.
Drive conversions: Encourage your audience to take action, whether it’s visiting your website, making a purchase, or signing up for a newsletter.

Think about the rise of animated music videos. Artists and brands alike are using them to tell stories, create emotional connections, and leave a lasting impact. Even New Jersey corporations use animated video for communications, training and marketing. And the best part? No live shoots required!

What Makes a Great Animated Video?

Not all animated videos are created equal. The best ones combine:

Strong storytelling: A clear narrative that resonates with your target audience.
High-quality animation: Visually appealing and professionally executed.
The “hook factor”: Something unique and memorable that grabs attention and keeps viewers engaged.

The Best of the Best: Diving into Quality Animated Content

If you’ve ever wondered what separates the best animated videos from the tired and overlooked content we have all ignored, it really boils down to a combination of storytelling, quality of animation, and that ‘hook factor’. A video animation company that understands these nuances can create content that resonates and engages and creates alignment with the brand’s external messaging. See how we helped a wonderful NJ nonprofit organization called Mustard Seed School, with this impactful animated video:

Why Your Brand Needs Animated Video

Versatility: From training videos to product demos, explainer videos to brand stories, animation can do it all.
Engagement: Animated videos are proven to increase engagement rates, driving more views, shares, and interactions.
Cost-effectiveness: Animation can be more budget-friendly than live-action video production, eliminating the need for location shoots, actors, and expensive equipment.

Choosing the Right Animation Partner

Finding the right animation video company is crucial. Look for a partner with:

A diverse portfolio: Demonstrating experience across various styles and industries.
Positive testimonials: Evidence of satisfied clients and successful projects.
Flexibility and versatility: The ability to adapt to your specific needs and budget.

Why New Jersey Businesses Are Turning to Animation

New Jersey is a hub of diverse industries, from pharmaceuticals and technology to finance and education. In this competitive landscape, businesses need to find innovative ways to stand out and connect with their audiences. Animated video is proving to be a powerful tool for Garden State brands to achieve their marketing goals and drive business growth.

Local Appeal, Global Reach

Animation transcends geographical boundaries. A New Jersey-based company can use animated video to reach a global audience while still maintaining a local connection. For example, incorporating iconic New Jersey imagery or landmarks into an animated video can create a sense of familiarity and resonate with local customers.

Showcase NJ’s Innovation

New Jersey has a rich history of innovation. Animated video provides a dynamic platform to showcase cutting-edge technologies and ideas. Whether it’s a pharmaceutical company explaining a complex drug mechanism or a tech startup demonstrating a new software solution, animation brings these concepts to life in a visually engaging and easily digestible way.

Building Community and Connection

Animated video can foster a sense of community and connection within New Jersey’s diverse population. Nonprofit organizations can use animation to tell impactful stories, raise awareness for social causes, and inspire action. Local businesses can create animated videos that celebrate the unique character of their communities and connect with residents on an emotional level.

Cost-Effective Production in the Garden State

New Jersey offers a thriving creative ecosystem with talented animators and production studios. This means businesses can access high-quality animation services without breaking the bank. Compared to traditional live-action video production, animation often proves to be a more cost-effective solution, eliminating the need for location shoots, actors, and extensive equipment.

A Smart Investment for NJ Businesses

In today’s digital world, animated video is no longer a luxury; it’s a smart investment for New Jersey businesses looking to:

Increase brand awareness and reach
Engage audiences with compelling content
Explain complex ideas in a simple way
Drive conversions and boost sales
Build community and connect with customers

If you’re a New Jersey brand looking to elevate your marketing strategy and achieve your business goals, consider the power of animated video.

a NJ based animator creates an animation video on a computer

From Concept to Creation: The Animation Process

Creating an animated video is a collaborative journey. It starts with brainstorming and storyboarding, followed by design and animation, and finally, post-production. A professional animation studio will guide you through every step of the process, ensuring a smooth and efficient experience.

Ready to Bring Your Brand to Life with Animation?

In a world dominated by digital content, animation is no longer a luxury—it’s a necessity. Whether you’re a startup or a Fortune 500 company, animated videos can help you connect with your audience, tell your story, and achieve your marketing goals.

Contact us today to discuss your animation project and let us help you create something truly extraordinary.

Other blog topics that might be of interest:

https://awakenedfilms.com/why-explainer-video-production-might-be-your-businesss-secret-weapon/

https://awakenedfilms.com/12-ways-to-get-the-most-out-of-your-corporate-video-production/

https://awakenedfilms.com/why-your-business-needs-commercial-videos/