Frame by Frame
The Art and Science of Stellar Storytelling
By Jason Schuler on October 1, 2024
Corporate videos have become an integral part of marketing and communication strategies for businesses of all sizes. Video content can captivate audiences, convey brand messages effectively, communicate complex ideas, train employees with precision and drive engagement. However, creating high-quality corporate videos requires specialized skills, resources, and expertise that many businesses may not possess in-house. This is where corporate video agencies come into play.
Read on to learn more about why you should work with a local NJ corporate video agency for your next series of videos.
Why Work With A Corporate Video Agency?There are many benefits to choosing corporate video services for your campaigns. One foundational reason for choosing an expert for your videos is that high-quality, engaging content improves communication effectiveness & brand reach. However, there are a few reasons to go with the pros, many of which are listed below.
Agencies specialize in creating high-quality video content that authentically captures the essence of a brand and effectively showcases its products or services. They have the expertise, equipment, and knowledge to produce corporate videos of a far higher quality than most businesses can achieve on their own. By working with corporate video production services, businesses can ensure that their videos are produced to the highest professional standards, leaving a lasting impression on their target audience.
Further, you can leverage the insights and past experiences of the agency that your team may not possess internally. You know the ins and outs of your business, but they know the ins and outs of corporate video production.
One of the key advantages of working with a corporate video agency is its ability to harness the power of seamless storytelling. Effective videos always have a captivating narrative that resonates with viewers.
Agencies excel at taking a brand’s vision and translating it into an impactful story that evokes a positive response from the audience. Compelling storytelling is at the heart of every successful corporate video production, and the skill of crafting such stories — from the brief, to the script, and the execution — is a significant benefit of working with a professional agency.
Streamline Your Video Production ProcessAn agency has a well-defined process in place to ensure that any videos they produce are of the highest quality with the most production value. Its internal teams each have a part to play in the production and outcome of your project. It’s never a one-person show.
Further, these processes typically include pre-production, production, and post-production stages. Each stage requires specific skills and equipment. Many businesses attempting to create their corporate videos lack the necessary expertise and resources to produce content at a professional level.
Businesses can save valuable time and resources by partnering with a local New Jersey corporate video agency and know their project will finish in the best way possible.
Creating video content is time-consuming and requires careful planning, scripting, filming, editing, and distribution. By partnering with a reputable corporate video agency in NJ, businesses can save valuable time and resources.
Agency content builds trust with potential leads and can help convert those leads into sales. By entrusting the video production process to professionals, businesses can focus on other important aspects of their operations and revenue generation.
Working with a corporate video agency can be cost-effective in the long run, especially when they are local. One day of shooting various videos and B-roll can give you a dozen video options in post production.
There may be upfront costs associated with hiring an agency. But the investment pays off in the form of high-quality videos that can be repurposed for various marketing campaigns. While the video production team manages your project, your marketing team can focus on the additional creative assets to help boost engagement and increase excitement.
Corporate video agencies already have the resources to produce professional content such as gear, crew and know-how. Additionally, the time & effort of setup/breakdown in a corporate office can be eliminated by working with a corporate video agency that operates a New Jersey production studio. These benefits eliminate the need for businesses to make substantial investments in video production equipment, training, and infrastructure.
Below is an example of our NJ corporate video agency’s content production for an incredibly creative company called Lippincott:
Videos are a powerful tool for boosting engagement on social media platforms and building a strong online presence for a brand. Social media users are likelier to share and engage with videos than text or image posts.
Corporate video agencies can help businesses create videos that are optimized for popular social media platforms such as Facebook, Instagram, YouTube, and X. By leveraging the expertise of an agency, businesses can:
More and more, our agency is being hired to produce recruitment videos. This kind of content helps an organization to stand out in a sea of endless job postings, generating more qualified applicants and allowing those who are not a good fit to understand early on in the process.
Coming up with innovative ideas for video content can be challenging, especially when businesses are constantly focused on their day-to-day operations.
Businesses can benefit from fresh perspectives and outside expertise by including a corporate video agency in the creative process. Agencies excel at brainstorming and executing imaginative ideas that resonate with the target audience. By inviting a corporate video agency into the mix, businesses open themselves up to new insights and a fresh approach to content creation.
Investing in quality video content is a strategic move that can elevate a brand’s marketing efforts and drive business success. According to LinkedIn, working with an external video agency offers numerous benefits that extend beyond the capabilities of in-house video production.
Access to Professional Video OptionsCorporate video agencies have invested in professional-grade cameras, lighting, and sound equipment that help videos look and sound great. They are adept at creating various types of videos, including product videos, explainer videos, promotional videos, testimonial videos, and more.
This versatility allows businesses to choose the type of video that best fits their needs and goals. Whether a business wants to showcase a product, introduce its brand, or build trust with its audience, an agency can help them execute the perfect video.
To hear more about how you can explore video marketing and increase brand awareness with a corporate video agency, contact Awakened Films today to speak with a professional.
You can also learn more in previous blogs about corporate video production & marketing here:
https://awakenedfilms.com/your-guide-to-b2b-video-marketing/
https://awakenedfilms.com/12-ways-to-get-the-most-out-of-your-corporate-video-production/
https://awakenedfilms.com/small-business-and-video-marketing-what-you-need-to-know/
https://awakenedfilms.com/the-undeniable-benefits-of-corporate-video-production-for-your-business/
