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Frame by Frame

The Art and Science of Stellar Storytelling

The Perfect Creative Agency for Your Video Ventures

By Jason Schuler on November 1, 2023

A woman showcases a product during a blue screen video shoot

Did you know that viewers retain 95% of a message when they watch it in a video, compared to a mere 10% when reading it in text? In today’s saturated digital world, where attention spans are shrinking faster than ever, video isn’t just an option – it’s a necessity. But creating high-quality, engaging video content that truly captivates your audience and drives results requires expertise. That’s where a creative agency specializing in video, like Awakened Films, comes in.

Why Partner with a Creative Video Agency?

A creative agency is more than just a vendor; it’s a partner invested in your success. We understand the power of visual storytelling and its ability to:

  • Boost Brand Awareness: A captivating video can introduce your brand personality, showcase your unique selling points, and etch a memorable image in the minds of potential customers.
  • Drive Sales: Product demos, explainer videos, and customer testimonials can effectively highlight the value you offer and encourage conversions.
  • Enhance Customer Engagement: Connect with your audience on a personal level through behind-the-scenes glimpses, Q&A sessions, or interactive video content.
  • Improve SEO: Videos increase website traffic and dwell time, signaling to search engines that your content is valuable and engaging.

Crew applies makeup in a NJ Studio creative agency film shoot

The Garden State Advantage: How NJ Businesses Thrive with Creative Agencies

Considering a local approach might just be the right path forward.  A quick search for “creative agency near me” will likely yield a trove of options. The advantage? Local agencies often have a keen grasp of the local culture, ethos, and market dynamics that your organization is facing.

New Jersey is a hotbed of innovation and entrepreneurial spirit. From Fortune 500 companies to local startups, businesses across the Garden State are recognizing the power of creative agencies to reach new customers and fuel growth. Here’s how:

1. Capturing the Local Flavor:

New Jersey boasts diverse communities, each with its own unique character. Creative agencies with local expertise can help brands tailor their video content to resonate with these specific demographics. Imagine a craft brewery in Asbury Park using a vibrant, beach-themed video to connect with locals and tourists, or a tech startup in Princeton leveraging sleek, modern visuals to attract talent and investors.

2. Showcasing NJ’s Unique Strengths:

Whether it’s the bustling streets of Hoboken, the scenic Jersey Shore, or the historic charm of Princeton, New Jersey offers a wealth of visual backdrops. Creative agencies can leverage these iconic locations to create videos that showcase the state’s unique identity and appeal to a wider audience.

3. Building Trust and Authenticity:

Consumers today crave authenticity. New Jersey businesses are using video to pull back the curtain and give their audience a glimpse behind the scenes. This could involve showcasing their manufacturing process, highlighting employee stories, or featuring customer testimonials. By humanizing their brand, they build trust and foster deeper connections with their audience.

4. Tapping into Industry Expertise:

New Jersey is home to a thriving pharmaceutical industry, a growing tech sector, and a robust financial sector. Creative agencies with specialized knowledge in these industries can create videos that effectively communicate complex information in an engaging and accessible way. This could involve animated explainer videos for a new medical device, a dynamic social media campaign for a financial services firm, or a captivating brand story for a cutting-edge tech startup.

5. Driving Innovation:

New Jersey businesses are constantly pushing the boundaries of innovation. Creative agencies are helping them bring these innovations to life through captivating video content. This could involve showcasing a new product launch with a high-energy promotional video, creating an immersive VR experience for a real estate development, or using drone footage to capture the scale and impact of a renewable energy project.

New Jersey is a mecca of sorts when it comes to creatives and agencies.  And it’s no surprise that, with all of the major corporations and pharmaceutical companies, full-service creative agencies in NJ are found in virtually every city across the Garden State.  By partnering with creative agencies, New Jersey businesses are not only reaching new customers but also strengthening their brand identity, fostering customer loyalty, and driving growth in an increasingly competitive market.

Here is an example of a fun commercial our team created right here in Jersey for a global brand partnership:

Making the Right Choice: Factors to Consider

  1. Expertise: Are they a jack-of-all-trades or masters in video production? Decide based on your primary need.
  2. Portfolio: Samples of previous work can give you insights into their style, quality, and versatility.
  3. Reviews: How are their online reviews? Could you ask for client references? Real-world feedback is invaluable.
  4. Proximity: Sometimes, choosing a ‘creative agency near me’ can have advantages, especially if frequent face-to-face meetings are your thing.
  5. Budget: Ensure services align with your budget. Remember, the most expensive isn’t always the best, and conversely, the cheapest can cost a lot more than you bargained for.

An actor playing a doctor is filmed at a NJ Studio

Ready to Elevate Your Brand with the Power of Video?

By partnering with creative agencies, New Jersey businesses are not only reaching new customers but also strengthening their brand identity, fostering customer loyalty, and driving growth in an increasingly competitive market.

Schedule a free consultation with our team at Awakened Films today! We’ll discuss your vision, explore creative possibilities, and develop a video marketing strategy that delivers results.

 

Learn more about this topic at the links below:

https://awakenedfilms.com/why-work-with-a-corporate-video-agency/

https://awakenedfilms.com/small-business-and-video-marketing-what-you-need-to-know/

https://awakenedfilms.com/create-marketing-videos-for-business-growth/

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