Frame by Frame
The Art and Science of Stellar Storytelling
By Jason Schuler on July 1, 2025
Most businesses are after the same things…more leads, better conversions, and loyal customers. But getting there takes a lot more than just posting a landing page about your product. You need to show people how your solution actually helps.
This is where TV commercial production companies can bring traction to your marketing strategy.
A strong commercial doesn’t just say what you do. It gives people a reason to care. It shows how your product fits into their world and solves a real problem. These kinds of commercial videos grab attention, build trust, and (when done right) drive real results. The right spot can convert interest to purchase and jumpstart lagging revenue.
According to Wyzowl’s recent survey; 92% of marketers say that video gives them a good return on their investment (an all time high). If you take a moment to think about it, this makes a ton of sense. A well-crafted video can stop the scroll, pull people in, and leave a lasting impression, leading to a sale. Most businesses would agree that a smart investment is worth every penny.
Of course, producing this kind of content takes more than an idea and a camera. You need the best production team, the right tools, and a clear message. That’s why most brands turn to a professional production company with experience producing commercials for TV and the web.
The right partner will help you shape your story, create a strong hook, and produce something that feels authentic and polished. But before you commit, it’s fair to ask probing and direct questions, such as:
Do they help with ideation and scripting?New Jersey is home to a wide range of TV commercial production companies. From full-service studios to solo creatives, each brings something unique to the table. Whether you’re creating a broadcast-ready spot, a digital ad, or branded social content, finding the right partner can make all the difference.
This list breaks down top NJ-based commercial production companies (and a few national ones worth knowing) so you can choose the best fit for your next project.
1. Awakened Films – Madison, NJ
Awakened Films is a woman-owned, full-service video production company with a reputation for cinematic storytelling and powerful brand messaging. With over 15 years in business and a dedicated team with in-house studio, they help companies like Brother International, AbbVie, Columbia University, and the National Kidney Foundation bring their stories to life.
Strengths: Creative strategy, in-house team, high end production capabilities, full-service NJ studio run by kind humans
Production Studio: Yes – newly renovated with cyclorama, home & office sets, as well as a private kitchenette, conference room and HMU space for client use. Studio is sound treated to minimize disruptions and reverberation.
Best for: Commercials & brand campaigns, corporate storytelling, social video marketing, nonprofit films.
Insider insight: Awakened Films are the specialists that are often tapped by national agencies as their local production partner for TV commercial production in NJ. The company films all over the state, with a major focus on the northern NJ areas of Morris County, Somerset County, Union County, Essex County, Hudson County, Mercer County, Middlesex County, Passaic County and Bergen County.
Awakened Films is known for producing commercials that feel personal, purposeful, and polished. From 30-second TV spots to social-first campaigns, they help brands across New Jersey craft content that speaks to their audience (and drives results).
Explore their commercial work here: https://awakenedfilms.com/our-work/commercial-video/
2. Grey Sky Films – Succasunna, NJ
A seasoned production company with 20+ years in business and a focus on corporate content.
Strengths: Many years in business, strong client relationships
Production Space: No studio or physical office space
Best for: Corporate content, can accommodate larger shoots utilizing freelancers
3. Perlow Productions – Marlton, NJ
20+ years in business, known for animations and live streaming videography.
Strengths: Many years in business, smooth process
Production Space: No studio / office located in a corporate building
Best for: Internal comms, training content, specifically in South Jersey
4. Post Creatives – Holmdel, NJ
12+ years in business, blending video editing & web design.
Strengths: Moving headers, motion graphics, web coding
Production Space: No studio / office located in bell labs corporate building
Best for: Automotive, real estate marketing in Central Jersey
These companies are the OG of New Jersey TV production, but they may lack a full-time team and in-house studio.
They’ve been around for years, building relationships and delivering consistent results for local clients. You’ll often find them working with schools, real estate agencies, and small businesses that value reliability over flash.
A well established vendor has experience that gives them an edge when it comes to navigating tight timelines or tight budgets. While they may not have all the bells and whistles of a large agency, by choosing them you get a highly personalized hands on experience.
5. Strix Media– Denville, NJ
A two-to-three person agency with 5+ years in business that specializes in web design and photography.
Strengths: web-video headers, studio portraits
Production Space: Yes! Newly renovated studio with cyclorama…no private client areas, no sound treatment.
Best for: Startups, small local businesses
6. Custom Video Productions – Red Bank, NJ
A seasoned provider for classic news-style industrials and video transfer / duplication services.
Strengths: Reliable and experienced
Production Space: No studio or physical office space
Best for: industrial content, duplication services in Central Jersey
7. Fade in Creative – Morristown, NJ
A dynamic duo with a list of freelancers, focusing on storytelling.
Strengths: handheld, doc-style shooting
Production Space: No studio / office in co-working space
Best for: Music videos, local doc-style campaigns
8. Shamrock Communications – Hoboken, NJ
Corporate video and event coverage with a journalistic background.
Strengths: Press-friendly, freelance crews
Production Space: No studio or physical office space
Best for: Press conferences, event wrap-ups
These micro video companies are usually run by a single person wearing every hat, such as director, shooter, editor, and likely even project manager. They’re often scrappy, flexible, and eager to prove themselves, which can be great for smaller projects with fast turnarounds. Since their overhead is low, they can usually offer competitive pricing that fits tighter budgets. And when things click, you’re working directly with the creative…no layers, no back-and-forth.
That said, the limitations are real. With no backup crew or in-house support, bandwidth can be an issue (especially if your project requires multiple shoot days, quick edits, or more than one camera angle). They can also lack the deep pockets for investment in cutting edge technology, relying instead on antiquated or low-budget cameras, audio capture, lighting & grip. Quality varies too. Some solo creators are solid technicians but may lack experience with larger-scale production, storytelling, or alignment with larger internal marketing teams.
They’re worth considering for basic interviews, event coverage, or local business videos. Just be sure to ask for samples, proof of insurance and set expectations upfront.
9. Lasso inc – Morristown, NJ
Lean, creative production with a personal touch.
Best for: Doc-style interviews, car content
Production Space: No studio or physical office space
10. Timeline Visuals – Rockaway, NJ
Authentic visuals and a focus on photography.
Best for: Lifestyle content, artist headshots
Production Space: No studio or physical office space
11. Finite Visuals – Madison, NJ
News-style content for businesses & real estate.
Best for: Real estate, business featurettes
Production Space: No studio or physical office space
12. Media X Marketing– Somerville, NJ
Lean, creative production with a modern look.
Best for: real estate, product features
Production Space: No studio or physical office space
Other NJ Videographers
New Jersey has no shortage of talented solo videographers, part-time filmmakers, and micro-agencies working out of home studios or co-working spaces. Many of them operate under the radar, building steady businesses through word of mouth, local referrals, and platforms like Thumbtack or Facebook Groups. These creators are often skilled shooters and editors who wear multiple hats, handling everything from pre-production to delivery themselves.
For straightforward shoots like interviews, small business promos, event recaps, or social media clips, these individuals can be a practical and budget-friendly option. They tend to be nimble, flexible with scheduling, and eager to build their portfolios. That said, results can vary widely. Some deliver polished, creative work, while others may lack the process, gear, or storytelling experience to produce broadcast-quality content.
If you’re considering this route to produce a TV commercial, be sure to ask for recent samples and clarify exactly what their role was in each production, as well as what’s included in their fee (number of cameras, audio capabilities, editing, revisions, etc.). This group can be a great fit when you don’t need a full production team for your production, just someone solid with a camera and a laptop.
A quick google search for commercial production companies in NJ will reveal a concerning trend…there are a number of companies that appear to be from New Jersey, but they’re actually headquartered elsewhere and subcontract all projects to local NJ freelancers. This is not a problem per say, but if you want to build a longterm local relationship with your vendor of choice, you may want to look elsewhere.
Here are the out of state companies that heavily invest in New Jersey landing pages and can pop up, even in local map pack searches:
13. Indigo Productions – New York, NY
14. Maverick Productions – Boston, MA
15. True Film Production – New York, NY
16. Click Play Films – New York, NY
17. Start Motion Media – San Francisco, CA
Best for: New York City or other major metropolitan based large corporations
Note: Sometimes, these kind of providers are actually a decent option for national brands doing multi-city shoots. But for hands-on New Jersey based creative collaboration, you will be better off going truly local. These out of state providers typically need to inflate prices to cover out of state advertising costs, extra travel time and/or overhead for subcontracting projects to local freelancers. New Jersey has a deep bench of solid creative companies that can fulfill the needs of large national brands and corporations here in the state.
These national companies do not have a physical presence in New Jersey. They often advertise heavily using paid search, SEO landing pages, or NJ-flavored portfolio examples to attract new clients. Once a project is booked, they typically pull from a national network of freelancers or subcontractors to carry out the actual filming in NJ.
On the surface, it may seem convenient. Their websites look sharp, the proposal process is buttoned up, and the messaging feels turnkey. But behind the curtain, you’re often dealing with a remote team managing rotating crews…not a hands-on partner who knows your business or understands the nuances of working in the local NJ market.
18. Lemonlight
19. Explainify
20. Demo Duck
21. Superside
22. Yum Yum Videos
23. Sparkhouse
24. Wyzowl
25. Clum Creative
Best for: Massive budget explainer videos, product animations, multi-city campaigns
Note: This kind of relationship can work for national rollouts, templated content, or explainer videos where in-person creative collaboration isn’t as critical. But if you want someone who can walk your site, meet your team, and stay involved from kickoff through final delivery, this model can be problematic.
For New Jersey brands looking for a hands-on creative collaboration, it’s best to hire a truly local company, as national providers inflate prices to cover larger advertising overheads, travel costs and the hiring of subcontractors. If local knowledge or on-site creative direction is important, look for a NJ-based studio.
Be sure to ask:
These questions will help you understand whether you’re getting a real partner…or just a polished middle layer.
Final ThoughtsOne last tip to keep in mind during your search: When you visit a video company’s “About” page and see 5–10 headshots, take a closer look. In many cases, those folks aren’t full-time staff…they’re freelancers the company brings in as needed to keep their expenses down.
There’s nothing wrong with that, but if you care about consistency, accountability, and knowing exactly who you’re working with (like we do), it’s worth asking a couple of direct questions:
“How many full-time employees are on your team?”
“Who will actually be handling my project from filming through final edit?”
The answers will tell you a lot.
New Jersey’s TV commercial video production scene is full of options, whether you’re looking for broadcast-quality campaigns or quick-turn social clips. If you want a creative partner that combines strategy, storytelling, and production excellence (all under one roof) contact Awakened Films today! We are proud to call NJ home.
