Sell your products like never before with videos that connect. Stand out and grow your brand with expert commercial video production right here in NJ.
CTS
Did you know that there is a new verb in the dictionary? This broadcast advertisement describes "CTS-ing" as the act of finding great home decor at amazing prices.
Flush Guard
We all got problems...And a toilet shouldn't be one of them! This commercial spot looks at the lighter side of plumbing.
Orajel Kids
Oral hygiene is super important, isn't that what mama told us? How 'bout a good ole road trip commercial to help sell the virtues of a clean smile.
Brother International
Brother has consumers and businesses covered when it comes to office equipment. This humorous TV spot takes a look at the 'dangers' of generic toner.
Somerset County Tourism
New Jersey is the butt of a lot of jokes. But have you seen the bucolic and serene Somerset County? This commercial video has helped bring new tourism dollars to the Garden State.
Orajel
Have you ever experienced something so painful, that you can't focus on anything or anyone? Orajel brings you back into the moment with fast relief in this TVC production.
You’re Already Doing Enough. We’ll Handle the Video.
You’ve got a product to launch. A campaign to finish. A hundred tabs open and half a team to do it all.
What you don’t have is time to plan, shoot, edit, and deliver a video that actually feels like your brand. That’s where our team shines.
Awakened Films helps mid-sized companies and marketing teams produce commercial video that resonates and makes sense for the channels you’re using right now. Whether you’re updating your Amazon page, launching something new on Shopify, or need a clean 30 for paid social, we’ve done it. Many times. For people in your exact position.
Our Creative Visual Storytelling™ process doesn’t start with rolling the cameras, it starts with asking the right questions. Who’s this for? What are they supposed to feel? How do you want them to respond?
We’re talking about a moment of recognition. A feeling that this brand, this product, this idea—gets them. That’s the difference between skipping and staying. Between passive views and real engagement.
The best TV commercials don’t chase trends or scream for attention. They offer something useful to their target audience. Something honest. A reason to care.
No Fluffy AI. Just Relatable Video That Works Harder.
You don’t need another asset just to check a box. You need something that helps your product stand out in a feed full of noise.
We produce commercial videos that are designed to sell. It’s clear, watchable, on-message, and crafted around your custom goals. Need something for paid ads? We’ve got you. Want a sizzle for your homepage? Easy. Running lean and need someone who won’t waste your time? That’s us.
We work with:
Our work shows up on connected TV, YouTube, Amazon, Shopify, Instagram, and yes—even Times Square. But it all starts with the same thing: a story that actually matters to the person watching (aka your potential customer).
If that’s what you need, let’s talk.
Brother International
Hot off the previous Brother commercial shoots, Awakened Films was approached with a difficult task: do it again with a different product and only half the time.
Go To Case Study
They knocked it out of the park each time, producing TV-quality videos that tell a story and tug at the heart. They are a perfect video partner and a pleasure to work with.
Awakened Films possesses an extraordinary sense of art and creativity. Their keen videographic sense for compelling and beautiful images is matched by their exceptional editing and special-effects skills in the post production process.
Robert Winsor, Senior VP
CBS Media Group
The Lindsay Lohan endorsement videos for Lawyer.com received amazing coverage from nearly every major media outlet and we hit a home run in viral traffic on Twitter, Instagram, Youtube, etc. Lindsay is a fan and we are delighted we found Awakened Films.
Gerald Gorman, CEO
Lawyer.com
In New Jersey, budgets typically range from $15,000 to $100,000. Lower-cost productions cover single-location shoots with a stripped-down crew and client-provided talent & locations. Higher-end campaigns provide a full-service budget for locations, actors, motion graphics, and platform-specific deliverables. At Awakened Films, we create customized quotes tailored to your specific goals and needs.
Most projects take 4 to 12 weeks from kickoff to delivery. Simpler spots where we film at a client’s location and with their team move faster, while a full-service campaign requires extra time for ideation, concept writing, scripting, casting, location scouting, filming, editing, graphics, color grading and approvals.
A commercial video is any professionally produced content that is created to promote a product, service, event, or brand. Commercials are typically short, highly polished, and designed for paid advertising on TV, YouTube, streaming platforms, and social media. Some commercial videos may be considered corporate video production. But the goal of a commercial is to capture attention quickly and inspire viewers to take action.
Commercial filming includes any video production intended for marketing or advertising. That can mean a TV commercial, digital ad, product demo, brand awareness video, or social media promo. In New Jersey, commercial shoots may require permits, especially when filming on public property, filming minors, using drones, large crews, or specialized equipment. We can do all of the permitting on your behalf, so that the commercial filming is seamless and easy!
At Awakened Films, we follow our proprietary Creative Visual Storytelling™ process developed over almost two decades of producing commercial videos:
Discovery & Strategy: Define your goals, audience, distribution plan, and scope of work
Concept & Scripting:Develop ideas, scripts, and storyboards
Pre-Production: Secure permits, location scouting, casting, scheduling, shot listing and production planning
Production: Film on location or at our Madison, NJ studio with our experienced crew of full time filmmakers
Post-Production: Edit, color grade, mix audio, and finalize graphics
Delivery & Optimization: Deliver master files, social cutdowns, and optimization/distribution support as needed
We are the specialist that agencies and brands in NJ call on to create high quality video advertisements. In some cases, a client brings us a pre-approved concept and we create an accelerated pre-production process centered on casting/locations/shot listing.
In other cases clients engage us in a full-service production, where we handle everything from creative ideation to scripting, storyboarding (as well as production and post).
Most clients choose a hybrid approach where we blend your brand insights with our cinematic storytelling expertise to help you create the best possible video advertisement. Either way, our team will collaborate closely with your team.
Video is no longer optional; customers expect it. Virtually every business can benefit from video, but the most significant impact comes in:
Local service businesses promoting offers and awareness through corporate videos
Healthcare providers looking to build trust with testimonial videos
Tech and SaaS companies wanting to generate a buzz through viral videos
Nonprofits sharing mission-driven stories through nonprofit videos
E-commerce and retail brands driving online sales through landing pages or social media videos
Event companies desiring to increase the impact of their event with event videos
Schools interested in expanding enrollment through school videos
Every platform has slightly different requirements.
TV & CTV: typically 15 or 30 seconds
YouTube bumper ads: 6 seconds
YouTube shorts, Facebook, Instagram, TikTok: 10–20 seconds
Video storytelling for dedicated landing pages or YouTube (long form) do not require a precise time limit, but typically new audiences do better with videos under 60 seconds, and, warm leads that may want to delve deeper can handle 2-3 minutes.
You need your commercial video company to deliver platform-optimized versions to maximize engagement and meet distribution specs.
Yes. Research shows that over 90% of marketers see a positive return on investment (ROI) from commercial video campaigns. Be sure that your commercial video production company aligns creative with KPIs like click-through rates, lead generation, view-through conversions, revenue growth…etc. Afterall, what good is a beautiful commercial if it doesn’t perform?
While the state offers 30–35% tax credits on qualified NJ film production expenses, commercials are not eligible for New Jersey’s Film and Digital Media Tax Credit Program. The state explicitly excludes productions primarily for “private, industrial, corporate, or institutional purposes”. (source: nj.gov)
Film permits are not required in NJ when filming on private property (unless your filming affects the public; such as filming at night, large crews…etc).
Filming on any public property, such as streets, sidewalks, parks, beaches, or government facilities, typically requires a formal film permit. We have a great relationship with the staff at The New Jersey Motion Picture & Television Commission and can consult since rules vary across municipalities and locations.
Most jurisdictions require general liability insurance with property owners listed as additional insured. Ask your commercial video company about their insurance minimums before signing a contract for production!
Yes. Awakened Films maintains a team of three full time FAA-certified drone pilots and ensures compliance with all Part 107 regulations, airspace authorizations, and safety protocols. For productions near controlled airspace, a commercial production company in NJ will be required to obtain LAANC clearance or secure manual FAA approvals in advance. Please note that certain locations in New Jersey fall within restricted airspace and are strictly prohibited, regardless of permitting.
At Awakened Films, we manage union and non-union casting, negotiate usage rights, and license music legally for your campaign. Every asset is fully cleared for your intended platforms and usage period.
For lower budget commercials, we have access to a pool of affordable Jersey based talent and a royalty free stock library.
Awakened Films is a woman-owned, New Jersey commercial production company and boutique studio based in Madison, NJ. With nearly two decades of experience, we’ve produced commercials for Fortune 500 brands, healthcare leaders, nonprofits, and local NJ-based businesses. Clients choose us for our cinematic visuals, creative strategy, and collaborative process that consistently drive results.
And, we are run by group of kind humans!
Reach out through our contact form or call the studio at 908-367-5534.
We offer a free exploratory video chat to learn more about your goals, target audience, and distribution plans.
Our team will create a custom proposal, and if we are a good fit, we will begin pre-production on your project immediately. Our full service commercial video production includes concept and scripting, pre-production planning, production with our experienced staff, and all post production needs. We are a ‘one stop shop’ with everything you need to create a stunning advertisement in NJ.
Rob Quincy, Partner, CCO