Authentic, Story-Driven Videos That Strengthen Your Brand Identity
CTS
Did you know that there is a new verb in the dictionary? This broadcast advertisement describes "CTS-ing" as the act of finding great home decor at amazing prices.
Flush Guard
We all got problems...And a toilet shouldn't be one of them! This branding advertisement takes a lighter approach to plumbing.
Orajel Kids
Oral hygiene is super important, isn't that what mama told us? How 'bout a good ole road trip commercial to help sell the virtues of a clean smile.
Brother International
Brother has consumers and businesses covered when it comes to office equipment. This humorous TV spot takes a look at the 'dangers' of generic toner.
Somerset County Tourism
New Jersey is the butt of a lot of jokes. But have you seen the bucolic and serene Somerset County? This commercial video has helped bring new tourism dollars to the Garden State.
Orajel
Have you ever experienced something so painful, that you can't focus on anything or anyone? Orajel brings you back into the moment with fast relief in this branded TV Commercial.
You’re Already Doing Enough. We’ll Handle the Story.
You’ve got a brand to grow. A team to lead. A dozen initiatives running in parallel and not enough hours in the day.
What you don’t have is time to craft, film, and edit a video that truly feels like your brand. That’s where our team steps in.
Awakened Films helps marketing leaders and organizations produce brand videos that connect. Videos that can reveal who you are, what you stand for, and why your audience should care. Whether you’re refreshing your website, reintroducing your brand, or launching a new campaign, we’ve done it. Many times. For companies in your exact position.
Our Creative Visual Storytelling™ process doesn’t start with cameras. It starts with clarity: Who are you speaking to? What emotion should they feel? What story will they remember?
Because the most powerful brand videos don’t just show products or people…they express purpose. They create a moment of recognition. A sense that this brand gets me. That’s what turns awareness into loyalty. Viewers into advocates.
The strongest brands aren’t loud, they’re authentic. They don’t shout for attention; they invite it. They tell stories that matter, with honesty and confidence.
No Gimmicks. Just Authentic Brand Videos That Work Harder.
You don’t need another piece of content to fill a gap. You need a video that helps people see your brand clearly, confidently, and for exactly what it stands for.
We produce brand videos that are built to connect. They’re cinematic, intentional, and rooted in credible messaging. Whether you’re launching a rebrand, strengthening awareness, or introducing your company to a new audience, we craft visuals that align with your identity and work across every channel.
We work with:
Our videos appear everywhere, from websites and corporate presentations to YouTube, LinkedIn, and broadcast TV. But they all start the same way: with a story that matters to the people you want to reach.
If that’s what you’re after, let’s talk.
Brother International
Hot off the previous Brother branded commercial shoots, Awakened Films was approached with a difficult task: do it again with a different product and only half the time.
Go To Case Study
They knocked it out of the park each time, producing TV-quality videos that tell a story and tug at the heart. They are a perfect video partner and a pleasure to work with.
Awakened Films possesses an extraordinary sense of art and creativity. Their keen videographic sense for compelling and beautiful images is matched by their exceptional editing and special-effects skills in the post production process.
Robert Winsor, Senior VP
CBS Media Group
The Lindsay Lohan endorsement videos for Lawyer.com received amazing coverage from nearly every major media outlet and we hit a home run in viral traffic on Twitter, Instagram, Youtube, etc. Lindsay is a fan and we are delighted we found Awakened Films.
Gerald Gorman, CEO
Lawyer.com
In New Jersey, branded video budgets typically range from $15,000 to $100,000. Lower-cost productions cover single-location shoots with a stripped-down crew and client-provided talent & locations. Higher-end campaigns provide a full-service budget for locations, actors, motion graphics, and platform-specific deliverables. At Awakened Films, we create customized quotes tailored to your specific goals and needs.
A brand video introduces who you are, what you stand for, and why your audience should care. It focuses on story, values, and tone across channels, while commercials are usually shorter, sales-oriented spots created for a specific campaign or offer.
Most brand videos run through discovery, pre-production, production, and post. Typical timelines land around 6–10 weeks end to end depending on scope, access, approvals, and revisions.
We start with strategy and creative development, then plan logistics, film on site or in our Madison NJ studio, and edit with color, mix, and graphics. That mirrors the standard phases used across the industry and keeps budgets tied to clear milestones.
At Awakened Films, we follow our proprietary Creative Visual Storytelling™ process developed over almost two decades of producing brand videos:
Discovery & Strategy: Define your goals, audience, distribution plan, and scope of work
Concept & Scripting:Develop ideas, scripts, and storyboards
Pre-Production: Secure permits, location scouting, casting, scheduling, shot listing and production planning
Production: Film on location or at our Madison, NJ studio with our experienced crew of full time filmmakers
Post-Production: Edit, color grade, mix audio, and finalize graphics
Delivery & Optimization: Deliver master files, social cutdowns, and optimization/distribution support as needed
Most clients deploy on the website hero, YouTube, LinkedIn, and paid campaigns, then create short social cut-downs. We also implement video SEO basics on your site so search engines can find and feature the content.
Yes, when implemented correctly. Google recommends making videos indexable, using proper HTML placement, and adding VideoObject structured data so your pages qualify for video features in Search. Captions and transcripts also improve accessibility and discoverability, which multiple studies associate with better engagement.
Yes. We can deliver subtitles, transcripts, and platform-ready versions in 16:9, 1:1, and 9:16 so your video works on web, YouTube, LinkedIn, Instagram, and CTV. Captions and transcripts are recommended for both accessibility and search performance.
If we film on public property or roadways, many NJ municipalities require permits and proof of insurance. We handle all local requirements and can advise on specifics for cities like Asbury Park or roadway restrictions, as well as general liability norms in places like Newark. Awakened Films is a fully licensed & insured brand video production company.
While the state offers 30–35% tax credits on qualified NJ film production expenses, commercials are not eligible for New Jersey’s Film and Digital Media Tax Credit Program. The state explicitly excludes productions primarily for “private, industrial, corporate, or institutional purposes”. (source: nj.gov)
We align your video with measurable goals such as watch-through rate, site engagement, conversions, and qualified inquiries. On-site video SEO and structured data help your pages qualify for rich results, and analytics tell us what to refine or repurpose.
We structure our contracts so that ownership transfers with the final payment. This is your brand film, and our usage are crystal clear.
We include defined rounds to keep production moving and protect timelines. A brand video typically includes two sets of revisions. Additional changes are always possible with a clear change-order so you stay in control of scope and budget.
Awakened Films is a woman-owned, New Jersey branding video production company and boutique studio based in Madison, NJ. With nearly two decades of experience, we’ve produced commercials for Fortune 500 brands, healthcare leaders, nonprofits, and local NJ-based businesses. Clients choose us for our cinematic visuals, creative strategy, and collaborative process that consistently drive results.
And, we are run by group of kind humans!
Rob Quincy, Partner, CCO