Strategic B2B video production for the communications teams that can't afford to get it wrong. From brand awareness and executive messaging to employee training, recruiting, and internal communications, your message lands with clarity, credibility, and impact.
Summit Health
In this Pharma Video, Summit Health's 50,000 square foot, Woodland Park Lab is showcased as one of the most advanced labs in the country.
Anduril / Dive Tech
Dive Tech's most reliable and flexible AUV, tailor made for deep-water surveying. This B2B company overview video help dive technologies get acquired!
Salesforce, Accenture
A series of host driven interviews tell the story of an exciting new B2B partnership in this corporate announcement video.
Dr. Zubowski
Staff and patients at the Dr. Zubowski Center share they're amazing experiences and results in this Medical Testimonial Video.
NACD NJ
This is an intimate look at one of the most profound scientists of the late 20th century - Dr. Shirley Ann Jackson. She is not only an accomplished academic but also a successful business leader in America. Check out this corporate event video today!
Diamond Consultants
Diamond Consultants sees themselves as a guide, placing their client at the forefront of an ever-changing industry. This B2B corporate overview video helps the firm land new clients.
What B2B Video Production Can Do For Your Organization:
The most effective B2B video content doesn’t just inform. It aligns with your marketing strategy as well. Whether you need to communicate a major organizational shift, reinforce company culture, or get a message from leadership in front of thousands of employees, Awakened Films delivers business video production that is polished, purposeful, and built for results. Our Creative Visual Storytelling™ process ensures that every video begins with strategy, not cameras.
B2B marketing brands like to trust video production companies like Awakened Films because we integrate seamlessly with your team, respect your brand standards, and deliver on time without the drama.
Your communications and marketing efforts (aka goals) determine the type of B2B video your organization needs. Awakened Films produces the full spectrum of b2b video marketing, from cinematic brand films to employee training series, with nearly two decades of experience and a studio built for it. As a woman-owned and SBE-certified production company, we also check a box that matters to many mid-market and enterprise procurement teams.
B2B Video Production Services We Offer:
Louis Berger
Our series of CEO-lead corporate videos address Louis Berger employees to inform and motivate.
Go To Case Study
We entrust Awakened Films with capturing our highest profile events and delivering videos for internal and external audiences. Jason and his team are a pleasure to work with, but even more importantly, they are always thoughtful and professional in their preparation and execution.
Regine de la Cruz, Director Corporate Communications
Louis Berger Inc.
They knocked it out of the park each time, producing TV-quality videos that tell a story and tug at the heart. They are a perfect video partner and a pleasure to work with.
The Lindsay Lohan endorsement videos for Lawyer.com received amazing coverage from nearly every major media outlet and we hit a home run in viral traffic on Twitter, Instagram, Youtube, etc. Lindsay is a fan and we are delighted we found Awakened Films.
Lawyer.com
B2B video production is the creation of professional video content that helps businesses communicate with other businesses, their employees, and their stakeholders. It includes brand films, executive messaging, employee training videos, client testimonials, recruiting content, product explainers, and internal communications.
Unlike consumer-facing commercial video, B2B video production prioritizes credibility, strategic messaging, and content that supports complex, multi-stakeholder decision-making. Awakened Films is a full-service B2B video production services company based in New Jersey. We serve mid-market and Fortune-level companies across the New York metro area and nationally.
A B2B video production company produces a wide range of content formats designed to support marketing, communications, HR, and sales goals. The most common types include brand films and company overviews, product demos, executive and CEO messaging videos, employee training and eLearning content, recruiting and employer brand videos, client testimonial and case study videos, internal communications, product and service explainer videos, sales enablement content, and corporate event recap videos.
Awakened Films produces all of these formats for communications professionals at companies ranging from $50 million to Fortune 100 in size, with cinematic quality at every level.
B2B video production typically costs between $5,000 and $100,000 or more, depending on scope and complexity. Smaller projects such as a single testimonial or internal announcement video generally range from $5,000 to $15,000. Mid-tier productions like company overviews, recruiting campaigns, or training video series typically fall between $20,000 and $50,000.
High-production brand films, multi-location shoots, or enterprise content campaigns can exceed that range. The primary cost drivers are number of shoot days, crew size, location requirements, post-production complexity, motion graphics, number of revisions and number of final deliverables. Awakened Films provides transparent, one-number quotes tailored to each of our clients’ projects. From the beginning, you know what you are investing and we stick to this scope.
Most B2B video projects take four to ten weeks from kickoff to final delivery (considering every stage in the process). A straightforward single-location shoot with one deliverable can move faster, while projects involving multiple locations, animation, or complex stakeholder approvals typically take longer.
The timeline breaks down across three phases: pre-production, which includes discovery, scripting, and logistics planning; production, which is the actual shoot; and post-production, which covers editing, color grading, sound design, and revisions. The single biggest factor affecting timeline is how quickly internal approvals and stakeholder feedback are turned around on the client side.
Corporate video production is a broad term for any professionally produced video made for a business. B2B video production is a more specific approach where the content is strategically designed to influence b2b buyers, employees, or professional stakeholders rather than general consumers.
B2B video places greater emphasis on building credibility with decision-makers, simplifying complex ideas, supporting longer sales cycles, and serving multiple internal and external audiences simultaneously. Awakened Films specializes in B2B video production for mid-market and enterprise organizations where the stakes of communication are high and the audience is sophisticated.
The right type of B2B video is determined by the business problem you are trying to solve. If you are struggling to attract qualified talent, a recruiting or employer brand video addresses that directly. If prospects are stalling in the sales cycle, a product explainer (video ads) or client testimonial video builds the trust needed to move them forward.
If your workforce is distributed or disengaged, executive messaging or internal communications video closes that gap. If you need to onboard employees at scale and with consistency, training video is the answer. A strong B2B video production partner identifies the right format during a discovery conversation, before any creative work begins.
When choosing a B2B video production company, B2B brands should look for five things:
For companies with diverse vendor initiatives, Women Owned & SBE certification is also worth considering. Awakened Films is a New Jersey-based, woman-owned and SBE certified B2B video production company with nearly two decades of experience serving mid-market and Fortune-level clients.
The most important preparation for a B2B video shoot happens in pre-production, not on shoot day. Before cameras roll, your team should align internally on the video’s goals and core messages, identify and brief all on-camera talent, secure location access and scheduling approvals, and complete at least one round of script review.
Your production company should provide a detailed shot list, run-of-show schedule, and clear communication plan. At Awakened Films, our pre-production process is designed to resolve every logistical and creative question before shoot day, so the day itself is focused entirely on capturing great content.
Clients should own their final video deliverables outright, and raw footage ownership must be clearly defined in the production agreement before work begins. This matters because some videographers and production companies in this industry draft their contracts to hold your final project hostage.
Owning your assets gives you the flexibility to repurpose, re-edit, and extend content well beyond the original project scope. At Awakened Films, clients receive full ownership of all final deliverables, and raw footage and licensing terms are clearly outlined in every project agreement. Always clarify ownership terms before signing with any video production company, as policies vary significantly across the industry.
Yes, and the most strategic organizations use it for both simultaneously. Externally, B2B video builds brand credibility, supports the buyer’s journey, and equips sales and marketing teams with content that converts. Internally, it drives employee engagement, standardizes training and onboarding, reinforces company culture, and helps leadership communicate clearly across large or distributed workforces. A single well-planned production day at Awakened Films can often yield deliverables that serve multiple audiences, maximizing the return on every dollar invested in the shoot.
B2B video production delivers measurable ROI across marketing, sales, HR, and communications functions. Video on landing pages increases conversion rates significantly. Email campaigns that include video generate higher click-through rates. Video content improves search engine visibility and time-on-page metrics. In sales, video shortens the buyer’s decision cycle by building trust faster than any other content format.
In HR, training video reduces onboarding time and improves knowledge retention. In employer branding, recruiting video attracts higher quality candidates. The key to strong ROI is treating each video as a strategic asset with a defined distribution plan, clear KPIs, and content that can be repurposed across multiple channels and use cases.
We produce videos that meet ADA and WCAG accessibility standards when required. Options include closed captions, transcripts, audio descriptions, and optimized contrast for on-screen text. If your project involves training materials or public-facing content, we ensure it’s inclusive and accessible from the start.
Furthermore, the team at Awakened Films is adept at incorporating all industry-specific compliance requirements set forth by regulators such as FINRA, HIPAA, SEC, and GDPR. We work tirelessly to ensure that every project meets the highest standards of accuracy, confidentiality, and regulatory alignment.
Every corporate video production project comes standard with a high-quality master file(s). Additional optimized formats for different platforms are also available based on our agreed upon scope:
– 16:9 for websites and YouTube
– 1:1 for LinkedIn and Instagram feed
– 9:16 for Reels, TikTok, and Shorts
– Clean and captioned versions
– Alternate translations into various languages
– Thumbnail image sets
– Archive-ready masters for future edits
– RAW footage
Our pre-production team defines the full scope early on, so there are no unexpected charges for accessing all the formats your business needs. And if something changes during the project, no problem! We’re happy to adjust and make sure you get exactly what you need.
Yes, many full-service B2B video production companies travel for client shoots, and Awakened Films does so regularly. Based in Madison, New Jersey, Awakened Films primarily serves clients across the New York metro area, including New York City, New Jersey, and Connecticut, but travels nationally and internationally for productions when client needs require it.
Our studio in Madison is located 25 minutes from Newark Airport and on the Morris and Essex train line, making it highly accessible for out-of-region clients. We have produced B2B video content for Fortune 500 and Fortune 100 companies headquartered well beyond the tri-state area.
Yes! We’ve partnered with organizations across a wide range of industries, including healthcare, education, technology, finance, and manufacturing. Review our NJ Corporate Video Production Company landing page to see samples and recent projects. Explore our portfolio of case studies to experience what it’s like working with Awakened Films. And, have a read through our nearly 200 five-star Google reviews.
During our initial consultation, we’re also happy to provide client-specific examples of our corporate films to demonstrate relevant results and storytelling styles.
