Nonprofit Video Storytelling For The Nature Conservancy
Partnering directly with the nonprofit videography team at Awakened Films, The Nature Conservancy successfully launched a compelling series of videos, becoming a household name in New Jersey. Some of these videos feature an energetic celebrity presence, while others take a more artistic, 'visual poetry' approach, highlighting various environmental themes.
Nonprofits are all about their mission, fueled by the generosity of people who care deeply. But turning those core values into something that grabs attention and sticks with people isn’t easy. That’s exactly why The Nature Conservancy asked us: “How can we make climate change something people actually want to care about?” Nonprofit storytelling is about taking a serious, complex issue and making it relatable, engaging, and inspiring for everyone.
With more than 36 different video projects in the can, Awakened Films has became a trusted partner of The Nature Conservancy, boosting its brand reputation, mission awareness & fundraising opportunities, all with the power of createive visual storytelling™.
Our collaboration even won a New Jersey Ad Club Awardfor the reality-style nonprofit video called “Marsh Makeover” with celebrity Carson Kressley.
At Awakened Films, nonprofit videography is more than just a service—it’s truly our joy. We love partnering with mission-driven organizations to tell powerful stories that make a difference. There’s something so rewarding about using our craft to amplify the voices of nonprofits, helping them inspire action and drive real impact.
My go-to for film production! They are professional, creative and easy to work with. Willing to take risks, also willing to take direction. Very passionate about their craft from camera operation to editing. Competitive pricing. They have created dozens of videos for our nonprofit and each one has been a winner. Highly recommend.
Mary Conti
Director of Marketing, The Nature Conservancy
When climate change affects the coastal region, who are you going to call?
The “Marsh Makeover” is a playful nonprofit video starring the charismatic celebrity Carson Kressley.
Judicious humor and occasional absurdity highlights the importance of restoring salt marshes to combat climate change and protect coastal communities. Carson’s enthusiastic narration and hilarious personality bring an approachable energy to a complex topic.
Some featured nonprofit videography include the Love Letters to New Jersey campaign — complete with poetry, music, and montages of the garden state’s beautiful ecology. The campaign included Love Letters to The Jersey Shore, Love Letters to The Forests, and Love Letters to Clean Water — something we can all get behind.
Another out-of-the-box project included a collaboration with local ultramarathon runner & social media influencer Jessica Bagley.
In one video she discusses the themes of body image, women, and social media pressures, while exploring the Maurice River Bluffs Preserve. And in another, she invites viewers to run the High Mountain Challenge with her.
Both videos intercut compelling soundbytes with bucolic images of the Garden State.
Awakened Films’ sharp focus on storytelling in its nonprofit videography has been transformative for The Nature Conservancy, enabling them to forge deeper, more meaningful connections with their audience. Compelling visuals and authentic messaging combine to bring important environmental topics—like climate change and ecosystem restoration—to life in a way that is both relatable and inspiring. Nonprofit video production can and should strike a perfect balance between education & emotion, building a sense of urgency and ultimately motivating people to get involved.
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