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Tug at the Heartstrings with a Nonprofit Video

Nonprofit video for Homeless Solutions Inc.

Our documentary overview video told just one of many stories of homelessness in New Jersey. The resulting nonprofit video compelled donors to give generously to the worthy nonprofit at their annual gala.

a mother and daughter are filmed for a Nonprofit Video Production in new jersey

The Challenge

Homeless Solutions’ philosophy is “a hand up, not a handout,” and they strive to embody that philosophy each day. With a fundraising gala on the horizon, they wanted to communicate that principle and tug at the heartstrings of potential donors.

The Solution

A documentary-style overview video that told a story of loss and redemption with the help of Homeless Solutions.

The video would follow the journey of individuals who faced overwhelming challenges, highlighting the deep struggles of homelessness in NJ while also shining a light on hope and recovery. Through authentic interviews, emotionally resonant visuals, and candid moments, we would aim to capture the humanity and resilience of those helped by Homeless Solutions. If our team could paint a vivid picture of how the organization’s compassionate support and comprehensive programs helped these individuals rebuild their lives, then viewers would be emotionally moved to support the charity.

"I was impressed with the time they took to not only understand our goals for the project, but also to understand our organization and its mission. They always manage to create a meaningful and moving way to share our story. If you're looking for a creative, dynamic team that comes in on message, on time and on budget, these are your guys."

homeless solutions logo

Wendy Zimmerman
Director of Development, Homeless Solutions

The team at Awakened Films listened closely, studying Homeless Solutions and their mission. We learned what they were looking for and made a plan to realize their vision:

 

  • Interview one of the many Homeless Solutions success story clients. Single mom of three Andrea, speaking of her struggles to stay ahead of life’s curveballs, stood out as the most compelling.
  • Capture heartwarming visuals of Andrea and her children, as well as other Homeless Solutions clients, to build an emotional connection between the audience and the nonprofit.
  • Create a call-to-action for potential donors and invite them to become part of the solution.

a young nonprofit volunteer is interviewed during a NJ Nonprofit Video Production
the crew laughs on set during a NJ Nonprofit Video Production

Nonprofit Video: The Power of Emotional Storytelling

Creating a video is easy—creating a meaningful one takes intention and curiosity. Success lies in uncovering compelling storylines through emotionally intelligent interviews. Pair this with carefully crafted, cinematic b-roll visuals that elevate the narrative, and a nonprofit will receieve a video that resonates and leaves a lasting impact.

an executive is filmed at a desk for a NJ Nonprofit Video Production
two children hug in the snow for a NJ Nonprofit Video Production

Results

Our short documentary-styled fundraising video was premiered at the Homeless Solutions gala to many tears & much applause and the evening’s event hit a record-breaking high for donations. The response was so overwhelming that the nonprofit decided to invest in telling a new nonprofit video story every year.

 

Awakened Films is well known for it’s Nonprofit and Educational Video Production in New Jersey. Much of our work with nonprofits involve the creation of fundraising videos, but we also help our clients by crafting other stellar videos such as:


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