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Education Videos That Attract Model Students

Gill St. Bernard’s Education Video Production

Our education video production helped to boost enrollment by showcasing the best of Gill St. Bernard’s School.

Students walk to school near a sign that says Gill St Bernards for an education video production

The Challenge

NJ private school Gill St. Bernard’s prides itself on the resources it makes available for its students, from an award-winning theater curriculum and working farm to a top-performing sports program. But outside of the annual open house, how would potential students and their parents fully appreciate the opportunities they would find at the school?

The Solution

Education video production company Awakened Films was engaged to create a curriculum overview video, showcasing the STREAMS program and the incredible value it gives students. In order to best represent the school to parents, we studied the details of the STREAMS (Sustainability, Technology, Research, Engineering, Agriculture, Mathematics, and Service) program.

We listened to Gill St. Bernard’s goals and decided that a winning educational video would need to accomplish three things:

  1. Present the endorsements of three credible officials: a teacher trained in STREAMS, the middle-school director involved in the program, and the head of school as a voice of authority.
  2. Beautiful visuals of the school grounds and students appreciating use of the facilities. We used 4K slow-motion cameras and a drone for an aerial view.
  3. Incorporate “reality moments” including a sneak peek into an actual lesson on the STREAMS grounds where we see students engaged in learning.

Students are filmed walking in a wooded area near a river as they learn about environmental sciences in an education video production
Students and staff are filmed in an outdoor amphitheater for an educational video production
A cameraman, interviewer and staff member are filmed for an education video production

Once we completed the interviews, the school realized that one our interviewees had misspoken when reciting the STREAMS acronym. We solved this by re-recording the sound bite and replacing that part of the video with a cinematic visual. This allowed us to stick to our editing timelines and deliver a quality educational video on schedule.

Results

Boosting Private School Enrollment With Education Video Production

The overview video was not only a successful promotion of the STREAMS program, it also convinced curious parents that Gill St. Bernard’s was the private school of choice for their children.

Outside of STREAMS, Gill St. Bernard’s has a longstanding relationship with Awakened Films. We’ve created long form educational live streams, memorable graduation montages, commercials for their Hi Hills Summer Camp, and even promoted the school in branded documentary format. This private school understands the value of well-produced educational videos in a world of increasing noise, and has returned to Awakened Films time and again for videos that resonate.

 

Does your school need help promoting itself on social media? Are you curious how branded content or a commercial could enhance your school’s enrollment? Explore our nonprofit & educational video production services or reach out to schedule a discovery meeting today!


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