Skip to main content

Compelling Video Messaging for a Law Firm

New Jersey Corporate Video Production for Buttafuoco & Associates

Awakened Films collaborated with the law firm of Buttafuoco & Associates to create impactful corporate films that connect with victims seeking professional legal counsel, while leveraging economies of scale to produce versatile, evergreen video content for marketing and communications.

a lawyer walks up to the courthouse steps in a corporate video

The Challenge

Buttafuoco & Associates faced the challenge of balancing a heavy caseload with the need for effective marketing to grow the firm. With limited time to dedicate to branding, the lawyers sought to establish a consistent and authentic message that would resonate with potential clients and attract fresh talent. Additionally, the idea of competing with low-budget legal ads in an oversaturated market was unappealing and misaligned with the firm’s values.

The Solution

Awakened Films was engaged to craft a thoughtful, emotionally intelligent visual representation of their brand. This involved diving deep into the firm’s core values, understanding its commitment to justice, and highlighting its compassionate approach to legal representation. By moving beyond generic legal advertising, Awakened Films focused on storytelling that resonated with clients on a personal level, showcasing the firm’s dedication to making a meaningful impact in the lives of the clients they serve. The result was a series of compelling videos that captured the essence of the brand, fostering trust and authenticity in a competitive market.

Additionally, we were retained to create a series of law firm videos over a year-long retainer. These included:

 

  • Case Study Videos
  • Service Overview Videos
  • FAQ/Educational Videos
  • Client Testimonial Videos
  • Attorney Biography Videos

a lawyer if filmed shaking hands in a corporate video
lawyers work on a corporate video for their firm

Buttafuoco & Associates knew that case study & topical videos are a powerful way for law firms to showcase their expertise and success stories. By focusing on specific cases or aspects of the law, these videos highlight the firm’s ability to navigate complex legal challenges while achieving favorable outcomes for their clients. Awakened Films produced a series of case study videos that not only demonstrated the firm’s legal acumen but also built trust by illustrating their dedication to justice and client advocacy. Here is an example of a personal injury law firm video that focuses on a specific topic:

For Buttafuoco & Associates, client testimonials have become one of the most effective tools for building credibility and trust in the legal industry. Hearing directly from satisfied clients about their experiences with the firm provides an authentic perspective that resonates with potential clients. Awakened Films worked with Buttafuoco & Associates to capture heartfelt testimonials that showcased the firm’s compassion, professionalism, and ability to deliver results. These videos serve as a testament to the firm’s commitment to its clients, helping viewers see the real impact the attorneys make in people’s lives. Here is an example of a client testimonial we created for the law firm:

When a potential client begins a search for a law firm, they also want to understand who will be representing them. Biographical videos about each partner & associate provide a personal connection that goes beyond credentials and resumes. These videos allow potential clients to see the human side of the firm’s attorneys, building familiarity and trust before a consultation even begins. For Buttafuoco & Associates, Awakened Films created engaging bio videos that highlighted each partner’s background, expertise, and passion for the law. These videos helped personalize the firm’s brand, ensuring that clients felt a genuine connection to the attorneys representing them. Here is an example of a law firm bio video we created:

a group of layers sit around a conference table in a corporate video

Results

Buttafuoco & Associates learned first hand that video can be a powerful tool for law firms to increase billable hours by attracting new clients and streamlining client engagement. The high-quality video content we created allowed this firm to showcase their expertise and communicate their value proposition effectively. The videos also help establish trust and credibility, encouraging potential clients to reach out for consultations, which lead to more retained cases.

 

When choosing a corporate video production partner in New Jersey, law firms should prioritize agencies with experience in crafting professional, emotionally engaging legal video content. Look for a company that understands the nuances of legal marketing and can create videos that align with your firm’s brand values while resonating with potential clients. A proven track record of working with law firms and producing high-quality corporate films is essential to ensure your message stands out in a saturated market.

 

 

Years later, the corporate video content produced for Buttafuoco & Associates remains a cornerstone of their online presence, prominently showcased on their website and social media channels. These videos continue to drive new client engagements and attract top talent, demonstrating the lasting value of Awakened Films’ collaborative approach with law firm clients. This consistent branding and timeless storytelling reflect the firm’s unique identity, while the strategic design ensures the content remains impactful and relevant, standing the test of time.


Case Studies

View All