Strategic B2B video production for companies that need to explain complex offers, build trust with professional buyers, and give sales, marketing, leadership, and communications teams video assets they can actually use. Awakened Films works with mid-market, enterprise, and high-growth organizations across New Jersey, the New York metro area, and beyond.
Anduril / Dive Tech
A B2B product overview video explaining the Dive-DL autonomous underwater vehicle for technical evaluators, business leaders, and acquisition audiences.
Salesforce, Accenture
A host-driven B2B interview series that explains a strategic partnership with clarity, credibility, and executive-level context.
NACD NJ
A B2B leadership profile and corporate event video highlighting Dr. Shirley Ann Jackson for a professional directors’ audience.
Cascades
A B2B facility tour video that gives customers and stakeholders a clear look inside Cascades’ new warehouse and operating environment.
Diamond Consultants
A professional services B2B brand video that helps clients and candidates understand Diamond Consultants’ role in a changing market.
Wertheim
A B2B software commercial that addresses data breach concerns and presents Guardian as a practical security solution.
B2B video has to support a real buying process.
In B2B, the viewer is rarely one person making a quick decision. A technical lead may need clarity. A CFO may need confidence. A procurement team may need to compare vendors. A department head may need to justify the investment. A sales team may need proof they can send before or after a meeting.
That is why effective B2B video production starts with strategy.
Awakened Films helps companies turn complex products, services, people, processes, and proof into clear video content that supports real business goals. We work with organizations that need to explain what they do, build trust with professional buyers, and create assets their teams can use across sales, marketing, recruiting, events, and internal communications.
Each project is built around the audience, the decision stage, the message, and the action you want the viewer to take. The goal of our B2B video production is to create a useful business asset that helps the right people understand, believe, and act. We help define the message, prepare the people, plan the shoot, capture the story, and deliver finished assets that are ready to use across the channels that matter.
A strong B2B video should give your team assets that work after the shoot is over.
B2B video can help your company:
Awakened Films plans B2B video projects with those uses in mind. We account for subject-matter experts, brand standards, legal review, multiple stakeholders, and the need for shorter cutdowns across channels. The goal is a useful asset package, not a one-off video with nowhere to go.
Our B2B video production services include company overview videos, product and service explainers, customer testimonials, case study videos, sales enablement videos, executive messaging, thought leadership videos, recruiting videos, internal communications, training content, trade show videos, conference recaps, and campaign cutdowns for LinkedIn, websites, email, and paid media.
Louis Berger
Our series of CEO-lead corporate videos address Louis Berger employees to inform and motivate.
Go To Case Study
Awakened did a fantastic job for our companies. They digested the brief we prepared accurately and were able to produce effective advertisements with minimal oversight. Very friendly and proactive team. 10/10!
Brian Santana De La Rosa
Schmidt Industrial Services
Working with Awakened Films has been an absolute pleasure. They’ve supported us on several corporate video projects and every time, they’ve gone above and beyond. They bring creativity, professionalism, and a collaborative spirit to every engagement, making the entire process smooth and enjoyable.They’ve become a trusted extension of our team, and we truly value the partnership!
JK Communications
Awakened Films produced 5 videos for me and they went above and beyond my expectations. Gillian, Jason and their team were all extremely professional, creative, and a pleasure to work with. They are a talented group.
National Association Of Corporate Directors
B2B video production is the creation of video content for business audiences, professional buyers, internal stakeholders, and decision-making teams. Unlike consumer video, B2B video usually has to explain more, build credibility faster, and support a longer buying process.
Common B2B videos include product explainers, customer testimonials, case study videos, company overviews, sales enablement videos, executive messages, recruiting videos, internal communications, training content, and event recaps.
Corporate video production is a broad category that includes almost any video created for a business. B2B video production is more specific. It is built around business buyers, professional stakeholders, complex services, longer sales cycles, and higher-trust decisions.
A corporate video might introduce a company, train employees, or communicate internally. A B2B video is more likely to help a buyer understand your value, compare your company to competitors, see proof from customers, or move forward in a sales process.
For B2B awareness: brand films, thought leadership videos, and company overviews can help introduce your organization.
For B2B consideration: product explainers, service overview videos, and demo videos help buyers understand what you do.
For B2B conversions: customer testimonials, case study videos, and sales enablement clips often carry the most weight because they reduce risk and provide proof.
For B2B internal goals: executive messaging, training videos, and onboarding content can help align teams and ensure consistent communication at scale.
B2B video planning should start with the business problem, not the format.
If prospects do not understand what you do, you may need an explainer or product demo. If buyers understand the offer but hesitate, a testimonial or case study video may be more useful. If your sales team repeats the same explanation on every call, a sales enablement video may help. If you are entering a new market, a brand or company overview video may be the right starting point.
Awakened Films helps define the right format during discovery, so the final video supports a specific business goal.
B2B video production typically costs between $5,000 and $100,000, depending on scope and complexity. Micro projects, such as a single testimonial or internal announcement video, generally range from $5,000 to $15,000. Mid-tier productions like company overviews, recruiting campaigns, or training video series typically fall between $20,000 and $50,000.
High-production brand films, multi-location shoots, or enterprise content campaigns can exceed that range. The primary cost drivers are number of shoot days, crew size, location requirements, post-production complexity, motion graphics, number of revisions and number of final deliverables.
Awakened Films provides transparent, one-number quotes tailored to each of our clients’ projects. From the beginning, you know what you are investing and we stick to this scope.
Most B2B video projects take 4-10 weeks from kickoff to final delivery.
A simple one-location interview or testimonial project can move even faster. A project with multiple stakeholders, several locations, animation, legal review, or many final deliverables usually needs more time. The biggest timeline factor is often internal alignment, feedback, and approvals.
Yes. A well-planned B2B shoot can produce a master video plus several shorter assets for LinkedIn, sales emails, website pages, trade shows, recruiting, internal communications, and paid campaigns.
The key is planning those uses before filming. If your team knows the required formats, audiences, and channels in advance, we can capture the right interviews, b-roll, soundbites, and visual moments during the same production window.
B2B video can give sales teams credible assets to use before, during, and after conversations with prospects. A product explainer can prepare a buyer before a call. A customer testimonial can reduce hesitation after a proposal. A case study video can show proof to a buying committee. A short executive or founder video can add authority to outreach.
The best sales enablement videos answer the questions buyers already have and help move the conversation forward without adding friction.
At Awakened Films, we start by learning about your business, the problems we are trying to address, and what the viewer actually needs to understand. Then we work with your team to translate complex information into a clear structure without oversimplifying it.
That may include interviews with subject matter experts, scripting, story outlines, visual planning, product or process b-roll, graphics, and review points with technical stakeholders. The goal is to make the content accurate, useful, and watchable.
Ask any prospective B2B production partner to see relevant work, not just attractive footage (like a sizzle reel). A strong B2B video production company should be able to explain its process, pricing, timeline, revision structure, deliverables, ownership terms, and how it handles subject matter experts, executives, customers, and internal stakeholders.
You should also ask how the company approaches strategy. B2B video should begin with the audience, the message, the business goal, and the action the viewer should take after watching.
Ownership of the final B2B video content should be clearly defined before production begins.
At Awakened Films, clients own the final approved deliverables once the project is paid in full. Raw footage, project files, licensing, and usage terms are addressed in the production agreement, so there is never any confusion. Ownership of the work product matters because many B2B teams want to repurpose, update, or extend video assets over time.
Yes, we travel! Awakened Films primarily serves clients across the New York metro area, including New Jersey, New York City, Connecticut, and Pennsylvania, but also travels nationally and internationally for productions when client needs require it.
Our production studio in Madison is located 25 minutes from Newark Airport and on the Morris and Essex train line, making it highly accessible for out-of-region clients. We have produced B2B video content for Fortune 500 and Fortune 100 companies headquartered in and beyond the tri-state area.
The complete guide to B2B video production: https://awakenedfilms.com/the-complete-guide-to-b2b-video-production/
Your business guide to B2B video marketing: https://awakenedfilms.com/your-guide-to-b2b-video-marketing/
Business video production, an overview: https://awakenedfilms.com/business-video-production/
Explainer video production for B2B businesses: https://awakenedfilms.com/explainer-video-production-for-business/
