Elevate Your Brand with Engaging Social Media Videos: A Guide for CMOs and Brand Managers

Social media. It’s where your audience spends their time, connects with friends, and discovers new brands. But are you truly leveraging its power to elevate your brand? Simply relying on hashtags and filtered photos is not enough anymore. To truly capture attention and drive results, video has emerged as the undisputed king of content.

Why Social Media Video is Essential

Video offers a unique ability to connect with your audience. Video naturally draws the eye and encourage interaction, boosting likes, shares, and comments, which translates to increased brand awareness and visibility. Ultimately, this heightened engagement can drive sales and help you achieve your marketing goals. Think of the main pillars of social media video this way:

• Captivating Storytelling: connect on a deeper level
• Increased Engagement: Captured attention builds trust
• Boosted Brand Awareness: A wider audience = increase brand visibility
• Improved Conversions: Drive sales and achieve your marketing goals

Social Media – More Than Just Hashtags and Filters

When you think of social media for marketing, what comes to mind? A few catchy hashtags, perhaps? Or a series of well-curated images? While these elements are crucial, the universe of social media marketing is vast and ever-evolving. It’s not just about posting content; it’s about creating a narrative, a story that resonates with your audience. And now more than ever before, video is a crucial element in making deep inroads with a brand’s target audience.

Why Video Content Is King

Stats don’t lie: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. And with over 8 billion videos being watched on Facebook every day, can you afford not to play in this space? Instagram is the 8th most visited website in the world and the 4th most-used social platform, with over 2 billion active users. And did you know that instagram users spend 30% of their time watching video reels!

The Power of Professional Expertise

While anyone can shoot a video with their smartphone, creating high-quality social media content that truly stands out requires a more strategic approach. Partnering with a professional video production company can make all the difference. A team of experienced professionals brings expertise and creativity to the table, crafting compelling narratives that resonate with your target audience. They also have access to cutting-edge equipment and editing techniques, ensuring your videos look and sound their best. Most importantly, they possess a deep understanding of social media trends and best practices, optimizing your content for maximum impact.

Here is an example of a puppy-tastic social media video that our company created for Brother International:

Businesses and Brands need a social media video production company that understands the nuances of social—where a minute feels like an eternity and a second can make a statement. It’s not just about fancy equipment and editing chops; it’s about storytelling that resonates with your audience.

New Jersey: A Social Media Hotspot

New Jersey residents are highly active on social media, with usage exceeding the national average.

• Obsessed with Social: A recent study by BetMaryland.com found that New Jersey has the 6th highest average interest in social media in the US, falling into the “obsessed” range.
• Instagram and TikTok Reign Supreme: Approximately 87% of New Jersey residents use Instagram and TikTok, making it one of the few states where X (formerly Twitter) isn’t the most popular platform.
• Facebook Still Holds Strong: Despite the rise of newer platforms, Facebook remains popular in New Jersey, with a significant user base. Data from StatCounter shows Facebook holding 63.89% of the social media market share in Jersey as of September 2024.
• Pinterest and Twitter Following: Pinterest comes in second with 15.74% and Twitter (now X) has 8.08% of the market share.

This high level of social media engagement presents a significant opportunity for businesses to connect with their target audience in New Jersey. By creating compelling video content optimized for platforms like Instagram and TikTok, brands can effectively reach and engage with consumers in the Garden State.

What Makes a Social Media Video Content Stand Out?

It’s simple: authenticity, creativity, and relatability. Your brand’s story should be like a thumbprint—unique and unmistakable. But how do you achieve that? By partnering with creatives who get it, who stay up to date with trends and understand your brand’s voice and vision.

In today’s digital age, the line between media & marketing has blurred. Whether you’re exploring media-marketing for the first time or looking to enhance your strategies, remember: it’s all about the narrative. And while the platforms may change, the essence of storytelling remains.

The Power of Professional Social Media Video Production

Creating high-quality social media videos requires more than just a smartphone and basic editing skills. Partnering with a professional video production company can make all the difference.

• Expertise and Creativity: A team of experienced professionals can bring your vision to life, crafting compelling narratives that resonate with your target audience.
• Technical Excellence: Access to cutting-edge equipment and editing techniques ensures your videos look and sound their best.
• Strategic Approach: A deep understanding of social media trends and best practices ensures your content is optimized for maximum impact.

Merging Social Media & Marketing

In the end, it’s about conversions, right? Engaging videos lead to increased brand awareness, and that leads to conversions. It’s a chain reaction that starts with a play button. So, let’s start a conversation about bringing your brand’s story to life. Your audience is waiting for that next thumb-stopping moment, and together, we can create it. Shoot us a message, and let’s make some digital waves together.