Frame by Frame
The Art and Science of Stellar Storytelling
By Jason Schuler on March 1, 2025
Video production is undergoing a dramatic shift in 2025, particularly for businesses in New Jersey. Artificial Intelligence (AI) is no longer a futuristic concept; it’s a present-day reality revolutionizing how corporate and commercial videos are created and distributed. From AI scriptwriting to visual content generation, automated editing, and SEO, staying ahead of these advancements is crucial for NJ brands & businesses.
At Awakened Films, we understand the importance of leveraging AI to create impactful video content. Let’s explore how AI is reshaping video production and why it’s essential for your 2025 strategy.
Creating compelling corporate video content begins with a strong narrative. AI tools like ChatGPT, Copy.ai, and Jasper AI are streamlining the scriptwriting process. However, without strict parameters or thorough revisions, outputs from large language models (LLMs) can fall short.
Common phrases indicating AI-generated scripts:
Step 1 – Input your brand voice, target audience, and campaign goals.
Step 2 – Generate a simple bullet-point outline using AI tools.
Step 3 – Revise and regenerate the outline as needed.
Step 4 – Once you believe the outline is correct, begin generating the script in chunks of 250-500 words. Even with the maturation of AI, in 2025, most LLM still cannot generate long content without issues.
Following this process will allow your creative team to focus on refining the vision along the way, ensuring the final video concepts align perfectly with your brand. Every AI-powered video script must be fine tuned by a human…there is no way around this!
Traditional video editing is time-consuming. AI tools like Adobe Sensei, Magisto, and Pictory have revolutionized this process by analyzing footage to select optimal shots, transitions, and music.
AI-driven transcription within editing suites enables quick keyword searches, streamlining the editing workflow. This advancement accelerates the editing process and reduces production costs. Awakened Films can assist in leveraging AI-powered editing to remove unwanted scenes, enhance color grading, and add captions efficiently.
Video editing is traditionally a time-consuming task. Editing has now become faster and more efficient thanks to AI. Tools like Adobe Sensei, Magisto, and Pictory automate the editing process by analyzing footage and selecting the best shots, transitions, and music.
Additionally, AI transcriptions have become a breeze inside of most edit suites, and, using command+F (control+F on a PC) allows editors to quickly find key words and phrases within longer interviews. AI gives the traditional paper edit wings.
Crafting remarkable commercial video campaigns are easier than ever before. Just be sure to keep a focus on humanizing your approach so that your marketing doesn’t become cliche.
Personalization is a key driver of engagement. AI enables businesses to create dynamic video content that adapts to individual viewers.
By leveraging data-driven insights, AI can generate customized video versions, ensuring each viewer receives a tailored experience. For example, a viewer in New Jersey might see promotions for Caribbean cruises departing from Bayonne, while someone in Florida sees a video of packages to the Bahamas.
AI is also the perfect companion for crafting SEO titles, metadata, and hashtags for video posts. This is particularly important in 2025 with the rise of social media platforms acting as search engines.
Remember, YouTube videos can be a ‘back door’ to the front page on Google…Be sure to utilize SEO best practices when creating accessory copy for distributing videos.
We live in a global marketplace. Reaching a diverse audience is essential in 2025. AI-powered voiceover tools like Descript and Speechelo allow for multilingual voiceovers and realistic voice generation.
AI also facilitates the accurate translation of scripts and subtitles. And while the AI-generated translations and voiceovers should absolutely be vetted by an actual human who is a native language speaker, these tools speed up efficiency and unlock new markets for brands & businesses.
Tracking video performance is crucial for optimizing your strategy. AI analytics tools provide detailed insights into viewer behavior, engagement rates, and conversion performance. Platforms like Wistia, Vidooly, and SproutVideo use advanced algorithms to analyze viewer interactions.
YouTube “Studio”, Instagram “Insights”, and TikTok “Analytics” provide precise data on audience retention, demographic information including age & gender, geographic location, and which devices viewers are using to view video content (desktop, mobile, tablet).
The potential of AI in video production is vast. Innovations like deepfake technology and AI-generated avatars open new possibilities for brand storytelling.
AI is also driving the development of interactive and immersive video experiences, such as 360-degree videos and VR content. Furthermore, artificial intelligence driven image generation has grown in leaps and bounds. Awakend Films sometimes uses tools like Midjourney to generate static images for storyboards, or, we upload these images into Runway and create video animatics.
We have come a long way in a short time! I mean, looking back at best AI generated commercial campaigns of 2024 is eye opening: https://smartyads.com/blog/best-artificial-intelligence-ad-examples
As you can see, ai video creation tends to take on a surreal appearance. This can be useful for certain projects and campaigns, but presents a problem for most businesses and brands. In such cases, nothing beats an on-the-ground New Jersey video production team to capture real life images!
At Awakened Films, we leverage AI to create high-quality corporate and commercial video campaings for businesses & brands in New Jersey. Our experienced team understands the nuances of AI video production and can help you stay ahead of the competition (and avoid the pot holes!).
Our Process:
AI is rapidly transforming corporate and commercial video production, offering brands & businesses in NJ new opportunities to create impactful content. By embracing AI, you might be able to streamline your workflows, reduce costs, and enhance the effectiveness of your video campaigns.
Oh and, worth noting: we also produce custom video content without the use of AI! Schedule a free video strategy session with Awakened Films today.
