Expand Your Video Marketing for Business Growth in 2025

(update January 2026)

Businesses are constantly seeking effective ways to grow and thrive. With the rapid expansion of online content consumption, capturing the attention of potential customers has become increasingly challenging. There is one medium that has proven to be incredibly powerful in continually engaging and converting customers: Video Marketing. And, expanding your video marketing for business growth may just be the key to an incredibly successful 2025 and beyond.

Video marketing has emerged as the must-have strategy for businesses of all sizes and industries. Using video in your marketing efforts unlocks a unique opportunity to convey information, build brand awareness, and drive conversions in a powerful way that just doesn’t exist within traditional marketing channels. Think about the purchase funnel, first described in 1924:

 

• Awareness – When a prospective customer becomes aware that a seller offers a product or service 
• Interest – When a suspect expresses interest in a service, they go through an evaluation process.
• Desire – When a prospect learns they desire a specific product or service. Successfully completing this stage requires extra information, answered questions, assuaged fears, and an overall conviction that the action they’re about to take will result in satisfaction. 
• Action – This is the point at which the prospective customer completes the process by becoming an active customer. It is possible to convert a one-time customer into a repeat customer as an additional stage to the action component. 

Video works at every stage: raising awareness of market potential, providing information to suspects, assuaging fears & answering questions for prospects, and finally converting leads to sales.  Read on to explore the power of video marketing for business growth in this new year and gather unique insights on how your business can leverage this powerful tool to its advantage.

Video Marketing for Business: Best Practices for Creating Compelling Video Content

Creating compelling video content requires careful planning and execution. And while many of these tips are universal, there are some nuances to remember when creating business videos in New Jersey and around the US. Here is a short list of best practices (updated Jan 2026):

Understand Your Audience

Before creating any content marketing videos, it is essential to have a deep understanding of your target audience. This includes audience demographics, interests, and pain points. It’s actually really helpful to write a list of attributes that define your archetypal customer. By understanding your audience, you can create content that profoundly resonates and answers both their needs and desires.

Tell a Compelling Story

Digital marketing for business strategies should include video because it is a hugely powerful medium for storytelling. Sure, any videographer in New Jersey can shoot a bunch of footage. But leveraging a focus on creating a compelling narrative will ultimately captivate your audience and keep them engaged. You want to craft a story that aligns with your brand’s values and resonates with your target audience on an emotional level (see above). Your audience should be able to relate to the commercial’s messaging, not just be entertained.

Keep it Concise

We all know that viewers have short attention spans. Consider the 15-30 second videos on Instagram and YouTube Shorts, or the sub-10 second videos on TikTok. The video marketers and brand videos that are winning have learned that keeping videos concise and to the point is important to effectively engage your audience. This is especially important at the top of the marketing funnel. Get to the heart of the message quickly and maintain a fast pace to attract & hold your viewers.

Use High-Quality Visuals and Audio

The quality of your video can significantly impact its effectiveness. There is a time and a place for an iPhone selfie video. But more often than not, the use of high-quality visuals, audio & graphics will enhance your messaging and captivate your audience. If your company is just getting started with video marketing, you can probably get away with simple in-house-produced content. However, as your company and brand grow, your audience will demand higher and higher quality video content. This is particularly true with New Jersey customers who are naturally a little jaded and pressed for time.

Incorporate a Strong Call to Action

The real benefits of video marketing for business come from having a clear call to action (CTA) that encourages viewers to take a specific action. Whether that’s visiting your website, subscribing to a newsletter, or making a purchase, a strong CTA guides your viewers toward the desired outcome. If you are new to the video marketing game, this step can seem trite. But market research has shown time and time again that almost every successful video (from TikTok short to Superbowl commercial) utilizes some form of a call to action. Make sure to include a CTA that is relevant to the video’s content and easy for viewers to follow.

Optimize for Sharing

To maximize the reach of your videos for marketing, optimize them with audience and reach in mind. Add social media sharing buttons to your videos, use relevant descriptions & hashtags, and create eye-catching thumbnails. Search Engine Optimization used to be a game of HTML and backlinks. Now more then ever before, video marketing in 2025 has become a huge part of becoming found on the web. Optimization can be as simple as cross-pollinating your videos on various platforms with (LinkedIn, anyone?), increasing your brand’s visibility and reach.

These concepts have been gleaned from almost two decades of experience as the leading production company in NJ.

Video Marketing for Businesses: Types of Video Content That Enhance Growth For Small Businesses

Small businesses often struggle to create a successful video. But there is a wide range of video content styles that can be utilized to engage their audience and drive business growth.

Here is a short list of some of the most effective video content for businesses:

 

Brand Story Videos Showcase a company’s mission, values, and differentiators Builds trust and connection with your audience as they engage with your brand	Product Demonstrations Demo videos highlight features & benefits of your products Helps customers understand how to use a service
Customer Testimonials testimonial videos share success stories & feedback from happy clients Builds credibility and social proof	Explainer Videos Simplify complex ideas or processes Great for educating customers about your solutions
Educational or How-To Videos Provide value by teaching an audience something useful Positions your brand as a helpful expert in your industry	Behind-the-Scenes Videos Offer a glimpse into your team, culture, or how a product works Humanizes your brand & builds deeper connections in a world full of AI slop
Live Videos Engage with your audience in real-time through Q&A sessions, product launches, or behind-the-scenes events Encourages immediate interaction and builds excitement	Event Coverage Event videos share highlights from trade shows, conferences, or company events Expands reach beyond attendees and showcases involvement in the industry
Social Media Short Videos Create bite-sized, engaging (and vertical) content for platforms like Instagram, TikTok, or LinkedIn Captures attention quickly in fast-scrolling environments and can increase lead generation	Recruitment Videos Highlight company culture, perks and vibe to attract top talent Builds your employer brand on recruitment sites
Animated Videos Use animation to tell stories, explain processes, or present data Ideal for engaging audiences in a visually unique way	User-Generated Content Feature videos created by your customers showcasing your products. Builds authenticity and community.
Corporate Overview Videos Provide a polished, professional introduction to your company or broader business Often used for websites, presentations, and pitches	Case Studies Dive deep into examples of how your company solved a problem Appeals to B2B clients or technical audiences (builds trust and credibility)
Seasonal or Trend-Based Content Leverage holidays, trends, or current events to create timely, relevant and engaging videos Keeps your brand top-of-mind despite the noise	Video Ads Targeted commercials on YouTube, Facebook, & more Drives awareness, leads, and helps improve conversions
FAQ Videos Address common questions and concerns in video form Helps customers while also saving time for your team Increases SEO performance of keywords	Thought Leadership Content Your executives become subject-matter experts Positions your brand as an authority in your field and helps you stand out Interview videos can be easy to produce in-house

 

Here is an example of a NJ Video Marketing Animation that our company produced for a software product called Guardian:

Video Marketing for Business: Promoting Your Videos for Maximum Exposure

Creating engaging B2B video marketing content is only the first step. You will also need to promote your videos effectively to ensure maximum exposure and reach. Don’t worry, there its easy to maximize a video’s reach in 2025 (and beyond). Here are some tips for promoting your videos and getting them seen by your target audience:

Optimize for SEO

Optimize your video marketing strategies for search engines using relevant keywords in titles, descriptions, and tags. This will increase the chances of your videos appearing in search results and driving organic traffic to your website.

Share on Social Media

Leverage the power of social media by sharing your videos on all relevant social media platforms. Encourage your followers to share your videos with their networks, increasing your brand’s visibility and reach.

Use Paid Advertising

Use paid platforms like traditional Google display Ads, YouTube pre-roll ads, or, boost video content on LinkedIn, Instagram, Facebook and TikTok to reach a wider audience. These platforms allow you to target your videos to specific demographics, interests and even hyper-local geographical locations, ensuring your content reaches the right set of eyes. You can use each platforms tools to monitor the metrics of a video’s performance.

Embed on Your Website

Of course you need to embed your videos on your website in 2025. Not only does video make a rich user experience and help sell your products and services while you sleep, it also has been proven to increase engagement and keep visitors on a site longer. Further, embedded video can improve your website’s SEO, generating more traffic & more conversions.

Collaborate with Influencers

Consider partnering with influencers in your industry can increase the visibility of your video marketing efforts. Influencers have a loyal following and a predictable demographic. Their endorsement can significantly boost your brand’s reach and credibility.

Utilize Email Marketing

Email marketing is still a thing in 2025. CRM tools like HubSpot do a great job of re-marketing to and tracking an email marketing list. But instead of just sending a boring text-based newsletter, feature your videos in these all-important touch points and encourage subscribers to share them with their networks.

Benefits of Video Marketing: Are You Ready Grow in 2025?

Businesses can benefit from a variety of video styles, not just the archetypal CEO talking heads. We have created very powerful content for HR recruiting, corporate communications, business development sales aids, investor relations, social media content, landing page videos and even broader marketing campaigns such as commercials for broadcast. As we’ve seen, implementing video into a 2025 marketing & communications strategy allows businesses to leverage enhanced user engagement, improved search engine rankings, growth around brand awareness & trust, increased conversion rates, and ultimately, drive business growth. Remember that purchase funnel? Video is the perfect tool to attract market potential, reinforce interest, answer questions, grow desire, and convert leads into sales.

Creating a video is easy with the right team. Take the next step and learn how video marketing can specifically help you extend your business’s reach. Contact Awakened Films today to speak with a video professional and let’s crush that business goal!

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If you’d like to explore more information about corporate video production & business marketing, here are a few helpful links to dive deeper:

Video Marketing Trends for 2026

Restaurant Social Media Marketing Strategies for 2026

The Biggest Social Media Marketing Strategy Shift in Years

Audience Reach: Why Video Marketing?

Small Business and Video Marketing: What You Need to Know

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Video Marketing for Business FAQ’s

Why is video marketing important for small businesses?
Video marketing is important because it helps small businesses build trust faster than text alone. People prefer watching videos when learning about a company, a service, or a product. A good video allows you to explain value clearly, show personality, and create a stronger emotional connection. Video can also help improve visibility across search results, social platforms, and AI-generated answers.

What types of video content should a business create first?
The best place to start is with videos that explain who you are and how you help. Corporate overview videos, interview videos with leadership, and short-form video clips for social media marketing tend to perform well early on. Product demo videos and service explainers also help clarify product benefits. These formats create a strong foundation for a long-term video strategy.

Is video marketing really effective for small businesses?
Yes, video marketing is one of the most effective marketing tools available today. Marketing statistics consistently show that people retain more information when watching videos compared to reading text. Videos help explain complex ideas quickly and resonate with your audience emotionally. When done well, video content can drive leads, increase conversions, and support nearly every type of marketing.

How long should marketing videos be?
The right length depends on where the video lives and what it needs to accomplish. Shorter videos work best for social media and awareness, especially short-form video under 30 seconds. Long-form videos are better for websites, product demos, or educational content. A smart content strategy often includes both, so you meet viewers at different stages of decision-making.

Do I need a video strategy before creating video content?
Yes. Without a video strategy, businesses often create content that looks nice but does not perform. A simple strategy helps define your audience, your message, and where the video will be used. Even a basic step-by-step guide can prevent wasted time and budget. Creating video content works best when it supports clear business goals.

Do businesses need professional video editing to succeed?
Professional video editing makes a major difference in how your brand is perceived. High-quality videos feel more credible, easier to follow, and more enjoyable to watch. Editing controls pacing, clarity, and emotional flow. While videos are hard to perfect alone, professional editing helps ensure your message feels intentional and polished.

Where should businesses use video marketing?
Businesses should incorporate video across multiple touch points. Online video works well on websites, landing pages, email campaigns, and social media platforms. Videos can also help with recruiting, sales follow-ups, and education. When you use video marketing consistently, your brand stays visible wherever customers are already watching videos.

What makes a good video that actually resonates with your audience?
A good video starts with clarity. It should speak directly to a real problem and offer a clear way to help. Strong visuals, clean audio, and authentic storytelling matter more than flashy effects. When videos position your business as helpful and relatable, they build trust and drive action.