Expand Your Video Marketing for Business Growth in 2025

Businesses are constantly striving to find effective ways to grow and thrive. With the rapid expansion of online content consumption, capturing the attention of potential customers has become increasingly challenging. There is one medium, however, that has proven to be incredibly powerful in continually engaging and converting customers: Video Marketing. And, expanding your video marketing for business growth may just be the key to an incredibly fruitful 2025.

In case you missed it in 2024, video marketing has emerged as the must-have strategy for businesses of all sizes and industries. Using video in your marketing efforts unlocks a unique opportunity to convey information, build brand awareness, and drive conversions in a powerful way that just doesn’t exist within traditional marketing channels. Think about the purchase funnel, first described in 1924:

 

• Awareness – When a prospective customer becomes aware that a seller offers a product or service 
• Interest – When a suspect expresses interest in a service, they go through an evaluation process.
• Desire – When a prospect learns they desire a specific product or service. Successfully completing this stage requires extra information, answered questions, assuaged fears, and an overall convincing that the action they’re about to take will result in satisfaction. 
• Action – This is the point at which the prospective customer completes the process by becoming an active customer. It is possible to convert a one-time customer into a repeat customer as an additional stage to the action component. 

Video works at every stage: bringing awareness to the market potential, supplying information to suspects, assagaing fears & answering questions for prospects, and finally, converting leads to sales.  Read on to explore the power of video marketing for business growth in this new year and gather unique insights on how your business can leverage this powerful tool to its advantage.

Video Marketing for Business: Best Practices for Creating Compelling Video Content

Creating compelling video content requires careful planning and execution. And while many of these tips are universal, there are some nuances to remember when creating business videos in New Jersey. Here is a short list of best practices (updated Jan 2025):

Understand Your Audience

Before creating any video marketing content, it is essential to have a deep understanding of your target audience. This includes audience demographics, interests, and pain points. It’s actually really helpful to write a list of attributes that define your archetypical customer. By understanding your audience, you can create content that profoundly resonates and answers both their needs and desires.

Tell a Compelling Story

Video marketing for business is a powerful medium for storytelling. Sure, any videographer in New Jersey can shoot a bunch of footage. But leveraging a focus on creating a compelling narrative will ultimately captivate your audience and keeps them engaged. You want to craft a story that aligns with your brand’s values and resonates with your target audience on an emotional level (see above). Your audience should able to relate to the commercial’s messaging, not just be entertained.

Keep it Concise

In today’s fast-paced digital world, viewers have short attention spans. Consider the 15-30 second videos on Instagram and YouTube Shorts, or the sub-10 second videos on TikTok. The video marketers who are winning have learned that keeping videos concise and to the point is important to effectively engage your audience. This is especially important at the top of the marketing funnel. Get to the heart of the message quickly and maintain a fast pace to attract & hold your viewers.

Use High-Quality Visuals and Audio

The quality of your video can significantly impact its effectiveness. There is a time and a place for an iPhone selfie type video. But more often than not, the use of high-quality visuals, audio & graphics will enhance your messaging and captivate your audience. If your company is just getting started with video marketing, then you can probably get away with simple in-house produced content. However, as your company and brand grows, your audience will demand higher and higher quality video content. This is particularly true with New Jersey customers who are naturally a little jaded and pressed for time.

Incorporate a Strong Call to Action

Every type of video marketing for business should have a clear call to action (CTA) that encourages viewers to take a specific action. Whether that’s visiting your website, subscribing to a newsletter, or making a purchase, a strong CTA guides your viewers toward the desired outcome. If you are new to the video marketing game, this step can seem trite. But if you take the time to do a bit of market research, you will likely find that almost every video (from TikTok influencer, to Superbowl commercial) utilizes some form of a call to action. Make sure to include a CTA that is relevant to the video’s content and easy for viewers to follow.

Optimize for Sharing

To maximize the reach of your video content, optimize it for sharing. Add social media sharing buttons to your videos, use relevant descriptions & hashtags, and create eye-catching thumbnails. Search Engine Optimization used to be a game of HTML and backlinks. Now more then ever before, video marketing in 2025 has become a huge part of becoming found on the web. Optimization can be as simple as cross-pollinating your videos on various platforms with (LinkedIn, anyone?), increasing your brand’s visibility and reach.

Video Marketing for Businesses: Types of Video Content That Enhance Growth

Businesses can create various types of video content to engage with their audience and drive business growth.

Here is a short list of some of the most effective types of video content:

Brand Story Videos Showcase a company’s mission, values, and differentiators Builds trust and connection with your audience	Product Demonstrations Highlight features & benefits of your products Helps customers understand how to use a service
Customer Testimonials Share success stories & feedback from happy clients Builds credibility and social proof	Explainer Videos Simplify complex ideas or processes Great for educating customers about your solutions
Educational or How-To Videos Provide value by teaching an audience something useful Positions your brand as a helpful expert in your industry	Behind-the-Scenes Videos Offer a glimpse into your team, culture, or process Humanizes your brand & builds deeper connections
Live Videos Engage with your audience in real-time through Q&A sessions, product launches, or behind-the-scenes events Encourages immediate interaction and builds excitement	Event Coverage Share highlights from trade shows, conferences, or company events Expands reach beyond attendees and showcases involvement in the industry
Social Media Short Videos Create bite-sized, engaging (and vertical) content for platforms like Instagram, TikTok, or LinkedIn Captures attention quickly in fast-scrolling environments	Recruitment Videos Highlight company culture, perks and vibe to attract top talent Builds your employer brand on recruitment sites
Animated Videos Use animation to tell stories, explain processes, or present data Ideal for engaging audiences in a visually unique way	User-Generated Content Feature videos created by your customers showcasing your products. Builds authenticity and community.
Corporate Overview Videos Provide a polished, professional introduction to your company Often used for websites, presentations, and pitches	Case Studies Dive deep into examples of how your company solved a problem Appeals to B2B clients or technical audiences
Seasonal or Trend-Based Content Leverage holidays, trends, or current events to create timely, relevant videos Keeps your brand top-of-mind despite the noise	Video Ads Targeted commercials on YouTube, Facebook, & more Drives awareness, leads, and conversions
FAQ Videos Address common questions and concerns in video form Helps customer while also saving time for your team Increases SEO performance of keywords	Thought Leadership Content Your executives become subject-matter experts Positions your brand as an authority in your field

 

Here is an example of a NJ Video Marketing Animation that our company produced for a software product called Guardian:

Video Marketing for Business: Promoting Your Videos for Maximum Exposure

Creating great B2B video marketing content is only the first step. You will also need to promote your videos effectively to ensure maximum exposure and reach.Don’t worry, there its easy to maximize a video’s reach in 2025. Here are some tips for promoting your videos and getting them seen by your target audience:

Optimize for SEO

Optimize your video marketing strategies for search engines using relevant keywords in titles, descriptions, and tags. This will increase the chances of your videos appearing in search results and driving organic traffic to your website.

Share on Social Media

Leverage the power of social media by sharing your videos on all relevant social media platforms. Encourage your followers to share your videos with their networks, increasing your brand’s visibility and reach.

Use Paid Advertising

Use paid platforms like traditional Google display Ads, YouTube pre-roll ads, or, boost video content on LinkedIn, Instagram, Facebook and TikTok to reach a wider audience. These platforms allow you to target your videos to specific demographics, interests and even hyper-local geographical locations, ensuring your content reaches the right set of eyes. You can use each platforms tools to monitor the metrics of a video’s performance.

Embed on Your Website

Of course you need to embed your videos on your website in 2025. Not only does video make a rich user experience and help sell your products and services while you sleep, it also has been proven to increase engagement and keep visitors on a site longer. Further, embedded video can improve your website’s SEO, generating more traffic & more conversions.

Collaborate with Influencers

Consider partnering with influencers in your industry can increase the visibility of your video marketing efforts. Influencers have a loyal following and predictable demographic. Their endorsement can significantly boost your brand’s reach and credibility.

Utilize Email Marketing

Email marketing is still a thing in 2025. CRM tools like HubSpot do a great job of re-marketing to and tracking an email marketing list. But instead of just sending a boring text based newsletter, feature your videos in these all-important touch points and encourage subscribers to share them with their networks.

Are You Ready Grow in 2025?

Businesses can benefit from a variety of video styles, not just the archetypical CEO talking heads. We have created very powerful content for HR recruiting, corporate communications, business development sales aids, investor relations, social media content, landing page videos and even video marketing commercials for broadcast. As we’ve seen, implementing video into a 2025 marketing & communications strategy allows businesses to leverage enhanced user engagement, improved search engine rankings, growth around brand awareness & trust, increased conversion rates, and ultimately, drive business growth. Remember that purchase funnel? Video is the perfect tool to attract market potential, reinforce interest, answer questions growing desire and convert leads into sales.

Take the next step and learn how video marketing can specifically help you extend your business’s reach. Contact Awakened Films today to speak with a video professional and let’s crush our 2025 business goals together!

 

If you’d like to explore more information about corporate video production & business marketing, here are a few helpful links to dive deeper:

https://awakenedfilms.com/what-is-video-marketing/

https://awakenedfilms.com/your-guide-to-b2b-video-marketing/

https://awakenedfilms.com/audience-reach-why-video-marketing/

https://awakenedfilms.com/small-business-and-video-marketing-what-you-need-to-know/

https://awakenedfilms.com/why-work-with-a-corporate-video-agency/

https://awakenedfilms.com/why-your-business-needs-commercial-videos/