New Jersey Corporate Video Production with Summit Health
Awakened Films collaborated with Summit Health to produce a series of videos showcasing doctors, patients and cutting edge medical facilities. The goal was twofold: to align stakeholders with the organization’s internal transformations and to attract prospective employees and patients by highlighting its values and care excellence.
Summit Health faced the critical challenge of unifying internal teams amidst acquisitions and branding transitions while presenting a cohesive, inspiring image to external audiences, including patients and top-tier talent. To succeed, they needed a strategy that resonated deeply across diverse stakeholders, fostering alignment and trust. How could Summit Health navigate these transformations while maintaining authenticity and building confidence? By sharing their story with clarity and purpose—emphasizing the benefits of these changes for everyone involved, from dedicated staff to the patients they serve. Awakened Films took on the challenge of crafting this compelling narrative, ensuring it connected on every level.
Awakened Films developed a diverse range of content for Summit Health, tailored to meet different needs. This included internal communication pieces designed to foster alignment across all levels of the organization, as well as external marketing materials aimed at engaging new audiences and attracting top talent. With extra sensitivity towards HIPAA, Awakened Films captured various patients and doctors to tell impactful stories. Here is an example of a patient story:
Awakened Films conducted interviews with patients and staff across multiple locations in New Jersey and New York City. For those without an accessible filming location, the team utilized Awakened’s state-of-the-art Production Studio in Madison, NJ, ensuring every story was captured with the same level of professionalism and care.
When Summit Health realized that they needed to align their ever-growing team, they engaged Awakened Films to create a Mission, Vision, and Values video. This kind of corporate video content is designed to authentically communicate transformative goals and highlight the leadership behind the organization. By showcasing the Sumit Health executive team, we crafted a corporate video that gave employees a clear view of their leaders and the principles guiding the organization through significant changes. This initiative was pivotal in fostering trust and alignment among employees, patients, and stakeholders, ensuring that everyone could connect with the unified vision driving Summit Health forward.
To meet the corporate video content requirements, at times Awakened Films utilized 5-6 cameras to ensure that Summit Health and its team members were captured in their most authentic and dynamic light. This multi-camera approach allowed for a polished & engaging representation of the organization’s expertise, values and leadership.
Each video campaign for Summit Health delivered powerful results, uniting internal teams and showcasing the organization’s values to external audiences. Through heartfelt patient stories, impactful medical overview videos, and internal corporate content, Summit Health’s dedication to innovation and compassionate care. These efforts not only strengthened the organization’s internal alignment but also enhanced its reputation, inspiring trust among patients and attracting top talent to support its mission.
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