A case study exploring Lawyer.com's viral video sensation
When Lawyer.com partnered with Lindsay Lohan, they needed more than just a celebrity face—they needed a viral video sensation. Enter Awakened Films. We turned that star power into an internet-shaking viral campaign that had everyone talking (and sharing).
Sure, Lawyer.com had Lindsay Lohan on board—but would the internet care? In a world flooded with celebrity endorsements, the challenge wasn’t getting attention; it was turning a legal service (yikes!) into the next viral obsession. To win, we had to craft something so bold and unexpected that it would cut through the noise and make people care about finding a lawyer.
By combining sharp humor, pop culture winks, and Lindsay Lohan’s irresistible charm, we could create a video that didn’t just get noticed—it demanded to be shared. So the viral video team at Awakened Films crafted a commercial that didn’t just promote Lawyer.com but made people need to share it. What we came up with was a viral video that made audiences exclaim, “Wait, did Lindsay Lohan really just say that??”.
Going viral isn’t magic—it’s strategy. Here’s how we made Lawyer.com impossible to ignore:
With a bold script, Lindsay Lohan on set, and a vision to shake up the legal world, the Awakened Films team was ready to roll. Director Jason Schuler, seen here filming on location in Dubai, led the charge, turning creative ambition into viral gold.
Boom. The internet couldn’t get enough. Within the time it takes to refresh, the video racked up 9,000 views on Instagram. And it exploded on YouTube with 400,000 views in the first day. It hit Reddit’s front page, trended across Twitter, and had media giants scrambling to cover it.
Here are just a few of the dozens of articles that popped up all over the web: Mashable, Billboard, Ad Age, People Magazine, Cosmopolitan, Vogue, Harpers Bazaar, Business Insider, The Hollywood Reporter, The Huffington Post, Complex, Entertainment Weekly, Global News, The Wrap, Bustle, The Daily Mail, Fox News, Newsweek, Yahoo, Pop Culture, Famous Campaigns
Buzzfeed even responded by saying “the first commercial is already iconic“!
The American Bar Association and legal news outlets weighed in, proof that we’d bridged the gap between pop culture and professional services with a viral video production (ABA Journal, Legal Tech News, Above the Law, Global Legal Post, The JD Journal)
The end result greatly increased the traffic, attention and trust being driven to Lawyer.com. Check out this mashup of the bonus (and free) broadcast television coverage that was triggered from our viral video campaign.
In a press statement, Lohan said, “I’m excited to work with Lawyer.com because I know how hard it is to find quality legal help, and this is a great opportunity to help people in need.”
Gerald Gorman, CEO of Lawyer.com, had this to say about working with Awakened Films:
“The Lindsay Lohan endorsement videos for Lawyer.com received amazing coverage from nearly every major media outlet and we hit a home run in viral traffic on Twitter, Instagram, Youtube, etc. Lindsay is a fan and we are delighted we found Jason and his team.”
You can read the official viral video partnership press release here.
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