New Jersey Commercial Video Production For Flush Guard
Awakened Films was hired to create two commercials showcasing a never-overflow toilet. In preparation, two distinct sets were built at the Awakened Films studio in Madison, NJ.
Craft + Main needed a fun campaign that was both on-budget and on-time…but there was a catch; the concept required two distinct sets to be fully constructed at a NJ commercial production studio before the cameras could roll.
The Awakened Films team transformed our New Jersey production studio space into two immersive environments, ensuring everything was ready to roll for the big day — one, of a therapist’s office (with a bright window) and another of a bathroom (complete with a toilet and vanity).
The team also had to create a visually appealing campaign about a toilet with extra drains for the ultimate overflow-free experience, appealing to both the individual consumer and big box behemoths like Home Depot.
"The Awakened team is great - super talented, efficient and creative, and a really nice group of people. I really enjoyed my experience at their NJ Studio and hope to work with them again!”
Vincent Ticali
Actor, Flush Guard
While the client and agency arrived with the product and an idea, Awakened Films was charged with set design, casting, wardrobe, makeup, production crew, gear, craft services and more. Our New Jersey Commercial Production Studio lent itself perfectly to all our client’s production needs.
Filming FlushGuard’s campaign was a dynamic process, as the team balanced creating high-quality content for both connected TV commercials (horizontal) and social media platforms (vertical). The TV spots focused on a full storyline to captivate a broader audience with guaranteed viewership, while the social media content leaned into punchy, playful edits designed to grab attention in seconds. With versatile set designs and a keen understanding of each platform’s unique demands, Awakened Films delivered a cohesive campaign that resonated across screens big and small.
While shooting video, Awakened Films simultaneously captured high-quality photos of the products in use, providing a cost-effective solution that maximized the production day. This efficient approach ensured the client had a versatile library of visuals for all future marketing needs, saving time and resources by orchestrating one seamless process.
Once the video shoot was complete and the main edits finalized, the client was equipped with a polished, professional campaign that was anything but flush-worthy. With captivating videos and photography, the product made a splash at trade shows and is now successfully sold on major platforms like HomeDepot.com, Lowes.com, and Build.com, showcasing its value to a wide audience.
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