New Jersey Video Marketing For Brother International
Global electronics company Brother International tapped Awakened Films to produce a series of web commercials in NJ for products ranging from printers to label makers. This case study focuses on videos featuring Brother’s CUBE Plus Label Maker – a product designed for small business owners and crafters.
Hot off of a previous Brother video marketing project, we were approached with a difficult task: do it again – this time for the CUBE Plus Label Maker – and do it in half the time. We had exactly eight days for pre-production, two for production, and six days to deliver one full-length video and five social media video edits. We couldn’t wait to begin and had no time to lose.
Our agency partner, Ridge Marketing, provided a script but the tight deadline didn’t leave time to produce visual storyboards. Awakened Films got right to work brainstorming from a video marketing agency perspective, crafting the visual narrative, planning locations & talent, and creating a detailed shot list of visuals to compliment the various selling points.
The videos featured a small party planning business that uses the label maker to put a creative touch on a child’s unicorn birthday party. We labelled unicorn pops, a unicorn cake, candy jars and so much more. The party planner would shop for supplies at a local boutique that, wouldn’t you know it, also happens to use the Brother product to label items in its store. The two scenarios would give us the creative space to put the label maker’s full potential on display.
With too little time to tightly plan each scene on our end, Awakened Films stepped up big time and found creative ways to tell a complex story.
Rob Quincy
Partner, Ridge Marketing
One full day was set aside to capture both of the main portions of the story. The boutique was first and, because it was a real operating business, we needed to get in and out before business hours.
We then made the move to our kitchen and birthday scene locations.
Brother also requested that we demonstrate a variety of other professional uses for the label maker. With such a tight turnaround and mere seconds of available run time to work with, we constructed top-down shots of various props and tabletops to create the look of a teacher’s desk, a food store and a florist’s shop. This was a cost-effective solution, while still holding true to the pacing and tone of the video.
The corporate office scenes were shot ahead of time on a different set. This simple foresight gave us greater location variety while saving cost and time.
We hit the ground running, splitting the work between the edit suite and After Effects, cutting the scenes together, animating slick graphics, and color-grading the visuals to perfection. While we remained focused on the video, the marketing agency produced a voiceover and sourced client approved music options. The piece was coming together.
The full-length commercial was then broken out into five “snippets” – 15 to 30-second clips for social media marketing. Repurposing content for different platforms is a great way to gain visibility without much additional financial investment. The client only needed the commercial in HD format, but we had decided to shoot in Ultra HD 4K to future-proof it and giving us more control of the footage in editing.
We finished on time, on budget and proud of the complex story that we were able to captured. The client loved it, the agency was happy and we’re proud of the results.
“I’m very pleased with how the videos turned out. If Awakened Films didn’t bring such a creative vision, patience and efficiency, there’s no way we could have pulled this off,”
Need help with your video marketing strategy? Wondering how branded content could enhance your company’s branding strategy? Explore our commercial video production services and reach out to schedule a discovery meeting today!
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